📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company Publicis Groupe 👥 Experience 1-3 years 🎓 Qualification Bachelor's degree in Computer Science, Information Technology, Statistics, Mathematics, Commerce, or a related analytical discipline 📅 Eligible Batch 2021, 2022, 2023, 2024, 2025 📄 Job Type Full Time 💰 Salary ₹5.5 – ₹9.5 LPA 🏢 Industry Technology 🛠 Key Skills Oracle SQL Microsoft Excel Python PL/SQL Data Analyst at Publicis Groupe — Full Details & How to Apply Publicis Groupe is seeking a Data Analyst in Bengaluru, Karnataka, India , offering a salary range of ₹5.5 – ₹9.5 LPA . This role provides freshers with a solid entry into the tech industry, focusing on enhancing marketing intelligence efforts. The demand for Data Analyst jobs is surging in the technology sector, particularly in marketing analytics. As companies increasingly rely on data to optimize campaign performance, this role becomes critical for driving effective marketing strategies and improving overall business outcomes. What sets Publicis Groupe apart is its status as a global leader in marketing, communication, and digital transformation, employing over 80,000 professionals worldwide. Founded in 1926 , the company is known for its innovative approach and leveraging data for impactful marketing solutions, making it an ideal environment for aspiring data analysts. We encourage 2021, 2022, 2023, 2024, 2025 graduates with a Bachelor's degree in Computer Science, Information Technology, Statistics, Mathematics, Commerce, or a related analytical discipline to apply. Candidates should have 1-3 years experience in data analysis. This position offers a competitive salary of ₹5.5 – ₹9.5 LPA . As a Data Analyst, you will gain hands-on experience with essential tools like Oracle SQL , Microsoft Excel , and Python . This role not only enhances your technical skills but also opens doors to advanced career opportunities in data analytics, a field that is rapidly evolving and expanding. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Data Analyst role at Publicis Groupe is to leverage data-driven insights to enhance marketing strategies and optimize campaign performance through rigorous analysis and reporting. Analyze marketing datasets using Oracle SQL to create comprehensive reports that drive actionable insights for campaign optimization. Utilize Microsoft Excel to develop pivot tables and advanced formulas for effective data analysis and visualization. Collaborate with cross-functional teams, including marketing and IT, to ensure data integrity and alignment with business objectives. Monitor key performance metrics to assess the effectiveness of marketing campaigns and suggest improvements based on data findings. Take ownership of data quality initiatives, ensuring accuracy and reliability in reporting and analytics. Document analytical processes and findings to facilitate knowledge sharing and improve team efficiency. Engage with clients to understand their data needs and provide tailored analytical solutions using Python . This role fosters an ownership culture, allowing you to make a direct impact on marketing effectiveness and client satisfaction through data-driven decisions. Required Skills & Technical Competencies The skill profile for the Data Analyst role requires a blend of technical expertise and analytical thinking to effectively interpret complex datasets and deliver actionable insights. Technical Skills Oracle SQL — intermediate — essential for querying and managing relational databases to extract meaningful insights. Microsoft Excel — advanced — critical for data analysis and reporting, enabling the creation of complex formulas and visualizations. Python — foundational — beneficial for automating data processes and performing advanced analytics to enhance reporting efficiency. PL/SQL — familiarity — enhances your ability to work with Oracle databases effectively, streamlining data manipulation tasks. Soft Skills & Professional Competencies Strong analytical thinking — necessary for interpreting complex datasets and deriving actionable insights that inform marketing strategies. Effective communication — crucial for engaging with clients to understand their data needs and presenting findings clearly. Attention to detail — vital for ensuring data accuracy and reliability in reporting and analytics. Problem-solving abilities — important for identifying data discrepancies and suggesting improvements based on analytical findings. Good to Have (Bonus Skills) Experience with Google Ads — enables effective analysis of digital marketing performance metrics. Familiarity with Facebook Advertising — enhances capability to assess social media campaign effectiveness. Knowledge of data visualization tools like Tableau — provides an edge in presenting data insights clearly. When showcasing these skills in your resume or interview, emphasize specific projects or experiences where you applied these tools and technologies to achieve measurable results. Eligibility Criteria This role is designed for candidates who possess a strong analytical foundation and are eager to apply their skills in a practical setting. Candidates must hold a Bachelor's degree in Computer Science , Information Technology , Statistics , Mathematics , Commerce , or a related field. Eligible batches include 2021 , 2022 , 2023 , 2024 , and 2025 , allowing fresh graduates to apply early in their careers. The experience requirement of 1-3 years is flexible for freshers, allowing them to enter the field with relevant academic knowledge. A minimum academic performance of 60% is preferred to demonstrate analytical capability and commitment. Internship experience in data analysis or related projects will be advantageous for candidates applying for this role. Documentation & Portfolio Requirements Ensure your resume is formatted clearly and includes relevant coursework, projects, and any internship experiences that highlight your analytical skills and technical competencies. Pro tip: Tailor your application to emphasize specific tools and technologies you've used in past projects to align with the requirements of this role. Salary for Data Analyst at Publicis Groupe 💰 Compensation ₹5.5 – ₹9.5 LPA The advertised compensation for the Data Analyst role at Publicis Groupe is ₹5.5 – ₹9.5 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Selection Process at Publicis Groupe The selection process for the Data Analyst role is designed to assess both technical skills and cultural fit, ensuring candidates align with the company's values and requirements. 1 Online Assessment — 60 minutes, testing SQL and Excel skills through multiple-choice questions. 2 Technical Interview — focuses on SQL queries, data analysis techniques, and Excel functionalities. 3 Behavioral Interview — assesses cultural fit and problem-solving abilities through situational questions. 4 HR Interview — discusses salary expectations and company culture, with an offer timeline of 1-2 weeks. Topic-wise Preparation Guide Round 1: Online Assessment SQL Queries — understanding joins, subqueries, and aggregate functions is crucial for this role. — Khan Academy Excel Functions — mastering VLOOKUP, pivot tables, and data visualization techniques. — Coursera Data Interpretation — analyzing datasets to derive meaningful insights. — GeeksForGeeks Basic Python — familiarity with data manipulation libraries like Pandas. — freeCodeCamp Round 2: Technical Interview Advanced SQL — in-depth knowledge of PL/SQL and complex query writing. — HackerRank Data Analysis Techniques — understanding statistical methods and their applications. — Coursera Excel Macros — creating and utilizing VBA macros for automation. — Udemy Digital Marketing Metrics — familiarity with KPIs relevant to online campaigns. — YouTube Problem-Solving — case studies related to data-driven decision-making. — MindTools Round 3: Behavioral Interview Behavioral Questions — using the STAR method to articulate past experiences. — GeeksForGeeks Team Collaboration — discussing experiences working in cross-functional teams. — Khan Academy Technical Deep-Dive — specific questions related to data analysis projects. — freeCodeCamp Timeline & Expectations The application to offer timeline is typically 1-2 weeks, allowing candidates to prepare adequately for each stage. Prepare thoroughly for each round, focusing on both technical skills and cultural fit to align with Publicis Groupe's values. Expected Interview Questions for Data Analyst at Publicis Groupe These questions are based on the role's actual tech stack and responsibilities. Technical Questions How do you write a SQL query to find duplicate records in a table? Explain the difference between INNER JOIN and LEFT JOIN in SQL. How would you use Excel to analyze sales data trends? What libraries in Python would you use for data analysis? Describe a situation where you used data to solve a problem. How do you ensure data quality in your analyses? Behavioral Questions Describe a challenging project you worked on and how you overcame obstacles. How do you prioritize tasks when working on multiple projects? Give an example of a time you worked in a team to achieve a goal. How do you handle feedback on your work? Role-Specific Questions What steps would you take to analyze a marketing campaign's performance? How do you approach data visualization for presenting insights? What experience do you have with digital marketing platforms? Structure your answers using the STAR method to clearly convey your experiences and problem-solving skills. Resume Tailoring & ATS Keywords for Data Analyst Optimizing your resume for ATS is crucial for ensuring it gets noticed for this role. ATS Keywords to Include Data Analyst Oracle SQL Microsoft Excel Python PL/SQL Data Analysis Marketing Intelligence Digital Marketing Statistical Analysis Data Visualization Business Intelligence Problem-Solving Resume Tips for This Role Highlight your proficiency in Oracle SQL and Excel , as these are critical for the role. Emphasize any relevant internships or projects that showcase your analytical skills. Include specific examples of data analysis or reporting tasks you have completed. Optimize your resume for ATS by using keywords from the job description. Avoid including unrelated work experience that does not demonstrate your analytical capabilities. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Do not include generic skills or experiences that do not directly relate to the data analyst role. About Publicis Groupe Founded in 1926 , Publicis Groupe has evolved into one of the largest communications groups globally, with a presence in over 100 countries . The company is headquartered in Paris, France , and employs over 80,000 professionals dedicated to delivering innovative marketing solutions. Publicis Groupe specializes in a range of services, including digital advertising , media planning , and data analytics . Its platforms, such as Publicis Sapient and Starcom , leverage cutting-edge technology to provide clients with comprehensive marketing strategies tailored to their needs. The company culture at Publicis Groupe emphasizes collaboration and creativity, earning it recognition as one of the top companies to work for on Glassdoor . Employee programs focus on professional development, offering numerous opportunities for training and mentorship, which contribute to high employee satisfaction. Recently, Publicis Groupe has expanded its digital capabilities through strategic acquisitions, including the purchase of Epsilon , enhancing its service offerings in data analytics and marketing intelligence . This initiative positions the company at the forefront of the digital marketing landscape. For freshers in technology, Publicis Groupe serves as an excellent launchpad, providing hands-on experience with industry-leading tools and methodologies. The company's focus on innovation and technology ensures that new employees are well-equipped to thrive in their careers. Why Join Publicis Groupe as Data Analyst? Joining Publicis Groupe as a Data Analyst offers a unique opportunity to develop essential skills in a supportive environment that prioritizes growth and innovation. Hands-On Experience — Gain practical experience with Oracle SQL , a vital tool for data management in the tech industry. Advanced Excel Skills — Enhance your data manipulation capabilities through exposure to advanced Excel functionalities, including VBA macros . Career Advancement — After 1-2 years, transition into roles such as Business Intelligence Analyst or Marketing Data Scientist within Publicis Groupe . Collaborative Culture — Experience a work culture that emphasizes teamwork and innovation, fostering personal and professional growth. Flexible Work Model — Enjoy a hybrid work model that balances remote work with a vibrant office culture, enhancing your work-life balance. According to NexisGrow.com, the role of a Data Analyst at Publicis Groupe not only provides valuable technical skills but also opens doors to various career paths within the technology sector. Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Data Analyst at Publicis Groupe? Eligibility Tap to expand + Answer Candidates with Bachelor's degree in Computer Science, Information Technology, Statistics, Mathematics, Commerce, or a related analytical discipline and 1-3 years experience are eligible. Eligible batches: 2021, 2022, 2023, 2024, 2025. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Oracle SQL, Microsoft Excel, Python, PL/SQL. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹5.5 – ₹9.5 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Publicis Groupe? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Oracle SQL, Microsoft Excel, Python, PL/SQL. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Data Analyst interview? Preparation Tap to expand + Answer (1) Core concepts of Oracle SQL, Microsoft Excel, Python, PL/SQL, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Publicis Groupe research, (5) Clear communication. ? What is the work culture like at Publicis Groupe? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Tech jobs More jobs at Publicis Groupe Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com