📋 Job Details at a Glance 📍 Location Noida, Uttar Pradesh, India 🏢 Company Paytm 👥 Experience 0-2 years 🎓 Qualification B.E./B.Tech 📅 Eligible Batch 2022, 2023, 2024, 2025 📄 Job Type Full Time 💰 Salary Not Disclosed 🏢 Industry Technology 🛠 Key Skills Advanced SQL product analytics automated dashboards Superset Tableau Power BI Looker A/B testing cohort analysis segmentation Business Analyst at Paytm — Full Details & How to Apply Paytm is seeking a Business Analyst in Noida, Uttar Pradesh, India to enhance its Ads analytics team. This role offers freshers a unique chance to work with advanced tools like Tableau and SQL , setting the stage for a robust career in data analytics. The demand for data-driven decision-making in the technology sector is surging, making this Business Analyst role crucial for Paytm 's strategic initiatives. As a leader in digital payments and financial services, Paytm is at the forefront of leveraging analytics to optimize user engagement and drive revenue growth. Founded in 2010 , Paytm has over 1,500 employees and is recognized for its innovative culture and commitment to employee development. This role directly influences Paytm Ads ' performance metrics, providing a unique opportunity to contribute to a high-impact team within a rapidly growing company. We encourage 2022, 2023, 2024, 2025 graduates with a B.E./B.Tech degree and 0-2 years experience to apply. The salary for this position is Not Disclosed , but the experience gained will be invaluable for your career trajectory. In this role, you will gain hands-on experience with advanced skills such as Advanced SQL , product analytics , and A/B testing . Working with cutting-edge analytics tools like Power BI and Looker will open doors to various career paths in data analytics, product management, and beyond. 📊 Role Difficulty: Medium | Competition Level: High | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Business Analyst role at Paytm is to leverage data analytics to enhance product performance and drive strategic decision-making through actionable insights. Analyze user data using Advanced SQL to derive actionable insights and support data-driven decisions. Conduct product analytics for Paytm Ads utilizing Looker and Superset to evaluate campaign performance. Collaborate with Marketing and Product Development teams to align analytics with strategic goals and enhance user engagement. Monitor key performance indicators (KPIs) such as CAC and ROI to assess advertising campaign effectiveness. Take ownership of A/B testing initiatives to optimize user retention strategies and improve overall engagement. Document analytical processes and communicate results to stakeholders through comprehensive reports, ensuring clarity and actionable recommendations. Engage in problem-solving sessions with clients to address analytics-related inquiries and provide data-driven solutions. This role fosters an ownership culture where your insights directly impact Paytm's strategic initiatives and user experience. Required Skills & Technical Competencies The ideal candidate must possess a robust skill profile that includes advanced analytical capabilities and proficiency in various data visualization tools. Technical Skills Advanced SQL — intermediate — essential for querying large datasets and performing complex analyses to derive insights. Product analytics — intermediate — crucial for understanding user behavior and improving Paytm Ads offerings. Automated dashboards — intermediate — used daily to visualize data trends and performance metrics for quick decision-making. Tableau — intermediate — important for creating impactful data visualizations that communicate findings effectively. Power BI — intermediate — utilized for developing dashboards that facilitate data-driven insights. Looker — intermediate — employed for conducting product analytics and evaluating campaign performance. A/B testing — intermediate — evaluated through practical assessments to optimize user engagement strategies. When showcasing these technical skills in your resume or interview, emphasize specific projects or experiences that demonstrate your proficiency and impact. Eligibility Criteria This role is designed for recent graduates who are eager to apply their analytical skills in a technology-driven environment. Candidates must possess a B.E. or B.Tech degree from a recognized engineering institute. Eligible batches include 2022 , 2023 , 2024 , and 2025 , allowing fresh graduates to apply. No specific experience is required, but familiarity with product analytics or internships in related fields is advantageous. A minimum academic performance of 60% is preferred to ensure a strong analytical background. Having a portfolio or GitHub showcasing relevant projects can significantly enhance your application. Documentation & Portfolio Requirements Ensure your resume is clear and concise, highlighting relevant skills and experiences. Include links to your portfolio or GitHub to showcase your analytical projects. Pro tip: Tailor your application to highlight specific experiences with A/B testing and product analytics to stand out in the selection process. Salary for Business Analyst at Paytm 💰 Compensation Not Disclosed The advertised compensation for the Business Analyst role at Paytm is Not Disclosed . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Business Analyst Upskilling with the right resources significantly improves your selection odds for the Business Analyst role at Paytm . Recommended Courses & Resources Advanced SQL — Mastering SQL is crucial for data analysis and reporting. Tableau — Essential for creating impactful data visualizations and dashboards. Power BI — A key tool for business intelligence and data analysis. ROI — Understanding ROI is vital for evaluating project success and investments. KodNest — Enhances analytical skills and practical application in real-world scenarios. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to tailor your resume — Ensure alignment with job requirements. ❌ Neglecting to showcase practical experience — Include specific examples of usage with tools like Tableau or SQL. ❌ Overloading the resume with generic skills — Focus on analytics-specific competencies. ❌ Ignoring the importance of a clean format — Ensure your resume is easy to read and visually appealing. ❌ Not preparing for technical assessments — Practice SQL queries and analytics scenarios. ❌ Underestimating soft skills — Highlight communication and teamwork abilities. Before You Apply — Checklist ✅ Research Paytm 's recent developments and its role in the AdTech industry before applying. ✅ Update your resume to reflect relevant skills and experiences tailored to the Business Analyst position. ✅ Prepare a cover letter that highlights your interest in analytics and your understanding of Paytm 's business model. ✅ Gather any supporting documents, such as transcripts or portfolios, to strengthen your application. ✅ Double-check the application URL and ensure all fields are filled out accurately. ✅ Follow up on your application status after submission to express continued interest. ✅ Connect with current employees on LinkedIn to gain insights into the company culture. ✅ Prepare for potential interviews by reviewing common Business Analyst interview questions. Resume Tailoring & ATS Keywords for Business Analyst Optimizing your resume for ATS is crucial for standing out in the application process for the Business Analyst role. ATS Keywords to Include Business Analyst SQL Product Analytics Tableau A/B Testing Cohort Analysis Retention CAC ROI Google Ads Meta Ads Manager AdTech Resume Tips for This Role Highlight your proficiency in SQL and any relevant projects or internships that demonstrate your analytical skills. Emphasize experience with data visualization tools like Tableau or Power BI, as these are critical for the role. Include any coursework or projects related to product analytics to showcase your academic background. Optimize your resume for ATS by using keywords from the job description, particularly those related to analytics. Avoid including unrelated work experience; focus on roles that demonstrate analytical thinking and problem-solving. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro tip: Avoid including generic skills that do not relate to the Business Analyst role; focus on specific analytical competencies. How to Apply for Business Analyst at Paytm Apply Now — Paytm Visit the application portal and create an account if you don't have one. Upload your resume, ensuring it is tailored to highlight relevant skills for the Business Analyst role. Fill out the application form accurately, paying attention to detail. After submission, you can expect a confirmation email regarding your application status. Track your application through the portal to stay updated on any progress. Applications reviewed on a rolling basis — early submission recommended. Apply Now — Paytm NexisGrow.com does not charge any fees for job applications. Paytm Paytm was founded in 2010 and is headquartered in Noida, Uttar Pradesh . With a significant presence across India and international markets, Paytm serves over 350 million users . The company has rapidly expanded its operations, establishing itself as a leader in the digital payments sector. Paytm is widely recognized for its flagship product, the Paytm Wallet , and its financial services platform, Paytm Payments Bank . Additionally, Paytm Ads offers businesses innovative advertising solutions, leveraging data analytics to optimize campaigns. The comprehensive suite of services positions Paytm as a one-stop solution for digital transactions. The company culture at Paytm emphasizes innovation and collaboration, earning a Glassdoor rating of 4.1 . Employee programs focus on professional development, with initiatives that encourage skill enhancement and career growth. This positive work environment has contributed to high employee satisfaction and retention. Recently, Paytm has made strides in the AdTech space, enhancing its offerings with advanced analytics capabilities. The company secured significant funding in 2021 , allowing for further expansion and technological advancements. This commitment to innovation positions Paytm at the forefront of the digital finance industry. For freshers in Technology, Paytm offers a unique career launchpad, providing exposure to cutting-edge technologies and industry leaders. The opportunity to work on projects involving A/B testing , automated dashboards , and product analytics equips newcomers with valuable skills that are highly sought after in the tech landscape. Company Details Industry Technology Location Noida, Uttar Pradesh, India Connect With Us Careers Apply Now Website 🔗 jobs.lever.co Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Business Analyst at Paytm? Eligibility Tap to expand + Answer Candidates with B.E./B.Tech and 0-2 years experience are eligible. Eligible batches: 2022, 2023, 2024, 2025. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Advanced SQL, product analytics, automated dashboards, Superset, Tableau. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: Not Disclosed. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Paytm? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Advanced SQL, product analytics, automated dashboards, Superset, Tableau. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Business Analyst interview? Preparation Tap to expand + Answer (1) Core concepts of Advanced SQL, product analytics, automated dashboards, Superset, Tableau, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Paytm research, (5) Clear communication. ? What is the work culture like at Paytm? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Noida Browse all Tech jobs More jobs at Paytm Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com