📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company Zeta Global 👥 Experience 2+ years 🎓 Qualification Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹9–₹15 LPA (Expected) 🏢 Industry Analytics 🛠 Key Skills SQL Microsoft Excel Pivot Tables VBA Excel Macros Tableau Python SAS PowerPoint Campaign Analytics Senior Analyst – Analytics and Insights at Zeta Global — Full Details & How to Apply Zeta Global is seeking a Senior Analyst – Analytics and Insights in Bengaluru, Karnataka, India , where you can leverage your analytical skills to drive impactful programmatic strategies. With a competitive salary range of ₹9–₹15 LPA , this role offers a unique opportunity to influence data-driven decision-making. The demand for data analytics in programmatic media is surging, with companies increasingly relying on data-driven insights to optimize campaigns. This specific Senior Analyst – Analytics and Insights role at Zeta Global is crucial as it directly influences client campaign performance, enhancing audience targeting and engagement through actionable insights. What makes Zeta Global unique for this role is its focus on innovation and excellence in data-driven marketing solutions. Founded in 2007 , Zeta Global employs over 1,000 professionals globally, providing a collaborative culture that fosters growth and creativity in analytics. We encourage 2023, 2024, 2025, 2026 graduates with a Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience to apply. Candidates should have 2+ years experience in analytics, making this position ideal for those looking to advance their careers. The expected salary of ₹9–₹15 LPA reflects the value placed on analytical expertise. In this role, you will work with advanced tools such as SQL , Microsoft Excel , Tableau , and Python , setting you apart from peers in traditional analytics roles. This position not only enhances your technical skills but also opens doors to rapid career advancement in the analytics field. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Senior Analyst – Analytics and Insights at Zeta Global is to leverage data analytics to enhance client campaign performance and drive strategic decision-making. Analyze campaign performance data using SQL to derive actionable insights that improve client outcomes and inform marketing strategies. Utilize Tableau for data visualization, creating interactive dashboards that effectively communicate complex data to stakeholders. Collaborate with the Programmatic Media team to design and execute A/B tests, optimizing campaign strategies based on real-time data. Monitor key performance metrics and prepare detailed performance reports using Excel to inform stakeholders of campaign effectiveness. Take initiative in developing new analytical frameworks that enhance the team's data processing capabilities, utilizing Python for automation. Document analytical processes and findings, ensuring clear communication of insights to both technical and non-technical audiences through PowerPoint presentations. Engage with clients to understand their needs and provide data-driven recommendations that align with their marketing goals, enhancing client satisfaction. This role fosters an ownership culture, allowing analysts to directly impact client success through data-driven insights and innovative solutions. Required Skills & Technical Competencies The ideal candidate must possess a robust skill profile that includes proficiency in data analysis, visualization, and programming to drive impactful insights. Technical Skills SQL — intermediate — essential for querying databases and extracting relevant data for analysis. Microsoft Excel — advanced — used for data manipulation and analysis, including advanced functions and Pivot Tables . Tableau — advanced — employed for creating interactive visualizations that enhance storytelling with data. Python — intermediate — utilized for automating data processes and performing complex analyses with libraries like Pandas. VBA — intermediate — important for automating repetitive tasks in Excel , enhancing efficiency in data reporting. When showcasing these technical skills in your resume or interview, emphasize specific projects or experiences that demonstrate your proficiency and impact. Eligibility Criteria This role is designed for candidates with a strong analytical background and a desire to apply their skills in a practical setting. Candidates must hold a Bachelor's degree in Business , Finance , Economics , Statistics , or Marketing . Eligible batches include 2023 to 2026 , allowing recent graduates to apply their academic knowledge. A minimum of 2 years of experience in analytics is preferred, but freshers with relevant internships or projects are encouraged to apply. Academic performance should ideally be above 60% or equivalent CGPA, reflecting a strong understanding of analytical concepts. Having a portfolio showcasing relevant projects or a GitHub repository with analytical work can provide a competitive edge. Documentation & Portfolio Requirements Ensure your resume is formatted clearly, highlighting your educational background, relevant experience, and technical skills. Include links to your portfolio or GitHub repository. Pro tip: Tailor your application to emphasize your experience with SQL and Tableau , as these are critical for this role. Salary for Senior Analyst – Analytics and Insights at Zeta Global 💰 Compensation ₹9–₹15 LPA (Expected) The advertised compensation for the Senior Analyst – Analytics and Insights role at Zeta Global is ₹9–₹15 LPA (Expected) . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Senior Analyst – Analytics and Insights Upskilling with the right resources significantly enhances your chances of being selected for this role by demonstrating your commitment and expertise in analytics. Recommended Courses & Resources Microsoft Excel — Mastering Excel is crucial for data analysis and reporting tasks in this role. Client Communication — Effective communication skills are essential for presenting insights and collaborating with clients. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to quantify achievements in previous roles — Always include metrics to demonstrate impact. ❌ Neglecting to tailor the resume for the specific role — Ensure alignment with the job description. ❌ Overloading the resume with jargon without context — Clarity is key for hiring managers. ❌ Ignoring the importance of soft skills — Communication and teamwork are vital in analytics roles. ❌ Submitting a generic cover letter — Personalize it to reflect your interest in Zeta Global and the specific role. ❌ Underestimating the importance of a strong online presence — Ensure your LinkedIn profile is up-to-date and professional. Before You Apply — Checklist ✅ Research Zeta Global 's recent projects and initiatives to tailor your application. ✅ Prepare a targeted resume that highlights relevant skills and experiences. ✅ Draft a personalized cover letter that connects your background to the role. ✅ Ensure your LinkedIn profile reflects your analytical skills and experiences. ✅ Gather any necessary documents, such as transcripts or certifications, for application submission. ✅ Review the application portal for specific submission guidelines and requirements. ✅ Set reminders for application deadlines to ensure timely submission. ✅ Follow up with a thank-you email after submitting your application to express continued interest. Resume Tailoring & ATS Keywords for Senior Analyst – Analytics and Insights Optimizing your resume for ATS is crucial for ensuring it gets noticed for this role, as many companies use automated systems to filter applications. ATS Keywords to Include Senior Analyst Analytics Insights SQL Tableau Python Campaign Analytics Audience Insights Data Visualization Performance Reporting Client Communication Programmatic Media Resume Tips for This Role Highlight your experience with SQL and data analysis projects to demonstrate relevant skills for this role. Emphasize teamwork and collaboration experiences, particularly in analytics or marketing contexts. Include specific projects or internships that showcase your analytical capabilities and use of tools like Tableau or Python . Optimize your resume for ATS by incorporating keywords from the job description, particularly technical skills. Avoid including unrelated work experience that does not demonstrate your analytical skills or industry relevance. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro tip: Avoid including generic skills that do not directly relate to analytics; focus on relevant technical and soft skills. How to Apply for Senior Analyst – Analytics and Insights at Zeta Global Apply Now — Zeta Global Visit the application portal and create an account if you don't have one. Upload your resume in PDF format, ensuring it is tailored to the job description. Fill out the application form accurately, providing all requested information. After submission, expect a confirmation email regarding your application status. Track your application through the portal to stay updated on its progress. Applications reviewed on a rolling basis — early submission recommended. Apply Now — Zeta Global NexisGrow.com does not charge any fees for job applications. Zeta Global Zeta Global was founded in 2007 and has expanded to over 1,000 employees , with its headquarters located in New York and a significant operational presence in Bengaluru, Karnataka, India . The company has established a global footprint, serving clients across various industries and leveraging its analytics expertise to drive business growth. The core offerings of Zeta Global include advanced AI-driven marketing solutions and comprehensive campaign analytics . Their platforms, such as Zeta Marketing Cloud , empower brands to optimize their advertising spend through actionable data insights, enhancing overall marketing effectiveness and audience engagement. Zeta Global fosters a collaborative culture, as evidenced by its 4.2-star rating on Glassdoor . The company emphasizes employee development through various programs, including mentorship initiatives and training workshops, which have been recognized in industry awards for promoting a positive workplace environment. Recently, Zeta Global secured $222 million in funding aimed at expanding its analytics capabilities and enhancing its technology stack. This investment underscores the company's commitment to innovation and its strategic focus on integrating cutting-edge technologies into its service offerings. For freshers entering the analytics domain, Zeta Global provides a robust launchpad, offering mentorship from industry leaders and exposure to state-of-the-art technologies. This environment is ideal for developing essential skills in data visualization and performance reporting , setting the stage for a successful career in analytics. Company Details Industry Analytics Location Bengaluru, Karnataka, India Connect With Us Careers Apply Now Website 🔗 job-boards.greenhouse.io Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Senior Analyst – Analytics and Insights at Zeta Global? Eligibility Tap to expand + Answer Candidates with Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience and 2+ years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: SQL, Microsoft Excel, Pivot Tables, VBA, Excel Macros. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹9–₹15 LPA (Expected). Final offer depends on skills, experience, and interview performance. ? What is the interview process at Zeta Global? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: SQL, Microsoft Excel, Pivot Tables, VBA, Excel Macros. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Senior Analyst – Analytics and Insights interview? Preparation Tap to expand + Answer (1) Core concepts of SQL, Microsoft Excel, Pivot Tables, VBA, Excel Macros, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Zeta Global research, (5) Clear communication. ? What is the work culture like at Zeta Global? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Non-Tech jobs Latest Fresher jobs More jobs at Zeta Global Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com