📋 Job Details at a Glance 📍 Location Mumbai, Maharashtra, India 🏢 Company Sofitel 👥 Experience 3-5 years 🎓 Qualification Bachelor’s degree in Marketing, Business, Hospitality Management or a related field. 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹8–₹13 LPA (estimated) 🏢 Industry Marketing 🛠 Key Skills SEO SEM content marketing email marketing paid media social-media management Google Analytics CMS CRM Digital Marketing Manager at Sofitel — Full Details & How to Apply Sofitel is seeking a Digital Marketing Manager in Mumbai, Maharashtra, India , where you can directly influence the hotel's digital strategy and revenue growth through targeted campaigns. This role offers a unique chance to shape the online presence of a luxury brand, making it a pivotal position in the hospitality sector. The hospitality industry is increasingly investing in digital marketing, with hotels like Sofitel focusing on enhancing their online presence to attract more guests. As a Digital Marketing Manager , you will play a crucial role in optimizing digital channels for room bookings, dining, and events, which are essential for driving revenue growth in this competitive market. Sofitel , part of Accor Hotels, was founded in 1964 and has over 5,000 employees globally, making it a significant player in the luxury hotel market. This extensive network not only provides a robust support system but also fosters a culture of innovation and excellence, making Sofitel an attractive employer for aspiring digital marketers. We encourage 2023, 2024, 2025, 2026 graduates with a Bachelor’s degree in Marketing, Business, Hospitality Management or a related field to consider this role. Candidates should have 3-5 years experience in digital marketing, with a competitive salary range of ₹8–₹13 LPA (estimated) , making this an appealing opportunity for both freshers and experienced professionals. In this role, you will gain hands-on experience with essential skills such as SEO , SEM , content marketing , email marketing , paid media , social media management , Google Analytics , CMS , and CRM . This exposure will not only enhance your digital marketing expertise but also open doors to advanced career opportunities within the hospitality and marketing sectors. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Mostly Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The Digital Marketing Manager at Sofitel is tasked with enhancing the hotel's online presence through strategic digital marketing initiatives, utilizing data-driven insights to optimize performance and drive revenue. Develop the hotel's digital marketing strategy using Google Analytics to track performance and optimize campaigns for maximum impact. Execute SEO and SEM campaigns to improve online visibility and drive targeted traffic to the hotel’s website. Collaborate with the sales and events teams to create targeted marketing campaigns for special events and promotions, ensuring alignment with overall business goals. Analyze website traffic and conversion metrics using Google Analytics to identify opportunities for increasing revenue across various hotel services. Take ownership of the hotel's social media management , creating engaging content that resonates with target audiences and enhances brand loyalty. Document and report on campaign performance, providing insights and recommendations for future strategies to improve marketing effectiveness. Engage with clients and guests through email marketing campaigns, ensuring personalized communication that enhances customer relationships and retention. This role fosters an ownership culture, allowing the Digital Marketing Manager to make a direct impact on the hotel's success through innovative marketing strategies. Required Skills & Technical Competencies The ideal candidate must possess a robust skill profile that includes essential digital marketing competencies to effectively drive the hotel's marketing initiatives. Technical Skills SEO — intermediate — essential for improving the hotel's online visibility and attracting organic traffic through optimized content. SEM — intermediate — practical application involves managing paid media campaigns on platforms like Google Ads to drive targeted traffic. Content Marketing — intermediate — used day-to-day to create engaging content for the hotel's website and social media channels. Email Marketing — intermediate — utilized to engage clients and guests through personalized campaigns that enhance customer relationships. Paid Media — intermediate — involves strategizing and executing paid advertising campaigns to maximize reach and conversions. Social Media Management — intermediate — involves using tools like Hootsuite or Buffer to schedule and analyze social media posts effectively. Google Analytics — advanced — critical for tracking campaign performance and making data-driven decisions to optimize marketing efforts. CMS — intermediate — used for managing and updating the hotel's website content to ensure it aligns with marketing strategies. CRM — intermediate — essential for managing customer relationships and analyzing data to improve marketing effectiveness. When showcasing these technical skills in your resume or interview, emphasize specific projects or metrics that demonstrate your proficiency and impact in previous roles. Eligibility Criteria This role is designed for recent graduates and professionals with relevant experience in digital marketing, eager to contribute to the hospitality industry. A Bachelor's degree in Marketing , Business , or Hospitality Management is essential for foundational knowledge. Eligible batches include 2023 , 2024 , 2025 , and 2026 , allowing fresh graduates to apply. The experience requirement of 3-5 years indicates that while freshers can apply, some prior exposure to digital marketing is advantageous. A minimum academic performance of 60% is preferred to ensure candidates have a solid understanding of marketing principles. Having a portfolio showcasing relevant projects or internships in digital marketing will significantly enhance your application. Documentation & Portfolio Requirements Ensure your resume is formatted clearly, including your educational background, relevant experience, and a portfolio of projects that demonstrate your digital marketing capabilities. Pro tip: Highlight specific metrics or outcomes from your previous digital marketing campaigns to showcase your effectiveness and results-driven approach. Salary for Digital Marketing Manager at Sofitel 💰 Compensation ₹8–₹13 LPA (estimated) The advertised compensation for the Digital Marketing Manager role at Sofitel is ₹8–₹13 LPA (estimated) . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Digital Marketing Manager Upskilling with the right resources significantly enhances your chances of selection for the Digital Marketing Manager role at Sofitel . Recommended Courses & Resources SEO — Mastering SEO is crucial for improving online visibility in digital marketing. content marketing — Effective content marketing strategies are essential for engaging target audiences. email marketing — Email marketing remains a powerful tool for customer engagement and retention. Google Analytics — Proficiency in Google Analytics is vital for data-driven decision-making. CRM — Understanding CRM systems enhances customer relationship management and marketing effectiveness. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to tailor your resume — Customize your resume to highlight relevant skills and experiences for the digital marketing role. ❌ Neglecting measurable outcomes — Include quantifiable results from past marketing campaigns to showcase your impact. ❌ Using generic language — Provide specific examples that demonstrate your expertise in digital marketing. ❌ Overlooking cover letter importance — Write a strong cover letter that connects your background to Sofitel's mission. ❌ Submitting unproofread applications — Always proofread for errors to reflect attention to detail. ❌ Not researching Sofitel — Familiarize yourself with Sofitel's recent marketing initiatives for interview preparation. Before You Apply — Checklist ✅ Research Sofitel's recent marketing campaigns and initiatives to tailor your application. ✅ Prepare a portfolio that showcases your best digital marketing work relevant to the hospitality industry. ✅ Ensure your resume is optimized with keywords from the job description to pass ATS checks. ✅ Draft a personalized cover letter that connects your skills to Sofitel's specific needs. ✅ Review your LinkedIn profile to ensure it aligns with your resume and highlights your digital marketing skills. ✅ Practice common interview questions related to digital marketing and the hospitality sector. ✅ Follow up on your application within a week to express continued interest in the role. ✅ Prepare questions to ask during the interview that demonstrate your knowledge of the company and industry. Resume Tailoring & ATS Keywords for Digital Marketing Manager Optimizing your resume for ATS is critical for securing the Digital Marketing Manager role at Sofitel . ATS Keywords to Include Digital Marketing SEO SEM Content Marketing Email Marketing Social Media Management Google Analytics Paid Media CMS CRM Hospitality Marketing Revenue Optimization Resume Tips for This Role Highlight specific digital marketing projects or campaigns you've worked on that demonstrate your skills. Emphasize any experience in the hospitality sector, as it aligns closely with Sofitel's business model. Include a link to your portfolio or GitHub showcasing relevant work to provide tangible evidence of your skills. Optimize your resume for ATS by including keywords from the job description to ensure it passes initial screenings. Avoid including unrelated work experience that does not demonstrate your fit for the digital marketing role. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro tip: Avoid including generic job descriptions; focus on specific achievements and skills relevant to digital marketing. How to Apply for Digital Marketing Manager at Sofitel Apply Now — Sofitel Visit the application portal and create an account to start your application. Upload your resume in PDF format, ensuring it is tailored to the job description. Fill out the application form accurately, providing all required information and details. After submission, you can expect a confirmation email regarding your application status. Use the application portal to track your application progress and any updates from Sofitel. Applications reviewed on rolling basis — early submission recommended. Apply Now — Sofitel NexisGrow.com does not charge any fees for job applications. Sofitel Sofitel was founded in 1964 and has grown to operate over 120 luxury hotels across the globe. With its headquarters located in France , Sofitel showcases a robust global footprint in the hospitality sector, catering to diverse markets in regions such as Europe , Asia , and North America . The core offerings of Sofitel include luxury accommodations, fine dining experiences, and bespoke services tailored for both leisure and business travelers. Notable brands under its umbrella include Sofitel Legend and Sofitel So , which emphasize unique cultural experiences and high-end amenities. Sofitel has cultivated a company culture that prioritizes employee satisfaction, earning accolades such as the TripAdvisor Certificate of Excellence and recognition on Glassdoor for its workplace environment. The company actively promotes employee development through various training programs and initiatives aimed at enhancing service quality. Recently, Sofitel has embarked on digital transformation initiatives, including the integration of advanced booking technologies and mobile applications to enhance guest experiences. This focus on innovation is part of a broader strategy to adapt to changing consumer preferences and improve operational efficiency. For freshers in Marketing, Sofitel offers a unique platform to launch their careers, providing exposure to global marketing strategies and luxury brand management. The company’s commitment to professional growth and its prestigious reputation in the hospitality industry make it an ideal choice for aspiring marketing professionals. Company Details Industry Marketing Location Mumbai, Maharashtra, India Connect With Us Careers Apply Now Website 🔗 jobs.smartrecruiters.com Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Digital Marketing Manager at Sofitel? Eligibility Tap to expand + Answer Candidates with Bachelor’s degree in Marketing, Business, Hospitality Management or a related field. and 3-5 years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: SEO, SEM, content marketing, email marketing, paid media. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹8–₹13 LPA (estimated). Final offer depends on skills, experience, and interview performance. ? What is the interview process at Sofitel? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: SEO, SEM, content marketing, email marketing, paid media. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Digital Marketing Manager interview? Preparation Tap to expand + Answer (1) Core concepts of SEO, SEM, content marketing, email marketing, paid media, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Sofitel research, (5) Clear communication. ? What is the work culture like at Sofitel? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Mumbai Browse all Non-Tech jobs Latest Fresher jobs More jobs at Sofitel Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com