📋 Job Details at a Glance 📍 Location Remote — India 🏢 Company Silverback Strategies 👥 Experience 3+ years 🎓 Qualification Relevant technical qualification and demonstrated shipping experience 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary USD 80,000–90,000 /year-salary 🏢 Industry Marketing 🛠 Key Skills Google Ads Facebook Ads PPC Campaign Management Client Relationship Management Data Analysis Paid Media Manager at Silverback Strategies — Full Details & How to Apply Silverback Strategies is seeking a Paid Media Manager to enhance client marketing performance. With a 100 Data Quality Score , this role promises significant impact in a recognized agency, all while working remotely from India . The demand for skilled Paid Media Managers is rising as companies increasingly rely on digital marketing strategies to drive growth. This role is pivotal in managing PPC campaigns, particularly as businesses look to optimize their advertising spend and improve ROI through data-driven decisions. Founded in 2010 , Silverback Strategies has been recognized by Ad Age and Inc Magazine as one of the best places to work, boasting a team of over 100 professionals . This recognition reflects the company's commitment to fostering a collaborative and innovative work environment, making it an ideal setting for a Paid Media Manager . We encourage 2023, 2024, 2025, 2026 graduates with a relevant technical qualification and demonstrated shipping experience to apply. Candidates should have 3+ years experience in the field, with a competitive salary range of USD 80,000–90,000 /year-salary . In this role, you will gain hands-on experience with Google Ads , Facebook Ads , and PPC Campaign Management , while also honing your Client Relationship Management and Data Analysis skills. This unique exposure will set you apart from competitors and open doors to advanced career opportunities in digital marketing. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The Paid Media Manager at Silverback Strategies is responsible for driving impactful PPC campaigns that meet client-specific KPIs through strategic planning and execution using advanced tools like Google Ads and Facebook Ads . Lead the development and execution of PPC campaigns using Google Ads , optimizing for client-specific KPIs to enhance campaign performance. Utilize Facebook Ads to create targeted advertising strategies that align with client goals, ensuring maximum reach and engagement. Collaborate with the analytics team to assess campaign performance and adjust strategies accordingly, leveraging data-driven insights. Analyze data metrics to report on campaign effectiveness and provide actionable insights to clients, enhancing their marketing strategies. Take ownership of client accounts, ensuring timely delivery of campaign milestones and performance reports using PPC Campaign Management techniques. Document campaign strategies and results for internal knowledge sharing and client presentations, fostering a culture of continuous improvement. Engage directly with clients to understand their needs and provide tailored marketing solutions, strengthening client relationships. This role emphasizes ownership and accountability, allowing you to make a direct impact on client success through effective campaign management. Required Skills & Technical Competencies The ideal candidate for the Paid Media Manager position must possess a robust skill set in digital marketing tools and data analysis to drive successful campaigns. Technical Skills Google Ads — advanced — essential for managing and optimizing PPC campaigns, requiring at least 3 years of hands-on experience. Facebook Ads — advanced — critical for creating effective social media marketing strategies tailored to client demographics. PPC Campaign Management — advanced — used daily to oversee multiple client accounts and ensure optimal performance. Data Analysis — advanced — necessary for interpreting campaign metrics and making data-driven decisions to enhance effectiveness. Client Relationship Management — advanced — vital for maintaining strong partnerships and understanding client objectives to deliver tailored solutions. When showcasing these technical skills in your resume or interview, emphasize specific projects and metrics that demonstrate your proficiency and impact. Eligibility Criteria This role is designed for candidates with a strong academic background and relevant experience in marketing, eager to apply their skills in a professional setting. A degree in Marketing, Business, or a related field is preferred, providing foundational knowledge for this role. Eligible batches include 2023 , 2024 , 2025 , and 2026 , allowing recent graduates to apply their skills. Candidates should have at least 3 years of relevant experience, with freshers encouraged to demonstrate internships or projects. A minimum CGPA of 3.0 is preferred to ensure a strong academic background relevant to marketing principles. Having a portfolio showcasing previous PPC campaigns or analytics projects will be advantageous for applicants. Documentation & Portfolio Requirements Submit your resume in a clear format, including your educational background, relevant experience, and a link to your portfolio showcasing your work on PPC campaigns. Pro tip: Highlight specific metrics and results from your campaigns in your portfolio to demonstrate your effectiveness in driving client success. Salary for Paid Media Manager at Silverback Strategies 💰 Compensation USD 80,000–90,000 /year-salary The advertised compensation for the Paid Media Manager role at Silverback Strategies is USD 80,000–90,000 /year-salary . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Paid Media Manager Upskilling with the right resources significantly enhances your chances of selection for the Paid Media Manager role, equipping you with the necessary skills and knowledge. Recommended Courses & Resources Google Ads — Mastering Google Ads is essential for effective PPC campaign management. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to quantify achievements in previous roles — Use metrics to demonstrate impact. ❌ Neglecting to tailor your resume for the specific skills listed in the job description — Customize your resume accordingly. ❌ Overlooking the importance of a strong cover letter — Connect your experience to the role. ❌ Submitting a generic application — Customize for Silverback Strategies . ❌ Not preparing for potential interview questions — Focus on data analysis and campaign management. ❌ Ignoring the value of networking — Reach out to current employees for insights. Before You Apply — Checklist ✅ Research Silverback Strategies to understand its culture and values before applying. ✅ Tailor your resume to highlight relevant skills and experiences specific to the Paid Media Manager role. ✅ Prepare a compelling cover letter that explains your interest in the company and role. ✅ Gather any necessary documentation, such as transcripts or portfolio pieces, to support your application. ✅ Ensure your LinkedIn profile is up-to-date and reflects your resume. ✅ Double-check the application URL and ensure all fields are filled out correctly. ✅ Follow up with a connection at Silverback Strategies after submitting your application. ✅ Set reminders for any application deadlines or follow-up dates. Resume Tailoring & ATS Keywords for Paid Media Manager Optimizing your resume for ATS is crucial for securing the Paid Media Manager role, as it ensures your application is seen by hiring managers. ATS Keywords to Include Paid Media Manager Google Ads Facebook Ads PPC Campaign Management Client Relationship Management Data Analysis Marketing Performance Campaign Optimization Analytics Digital Marketing Performance Marketing Remote Work Resume Tips for This Role Highlight specific PPC campaigns you've managed, detailing your role and the results achieved. Emphasize any experience with Google Ads and Facebook Ads , showcasing your technical proficiency. Include links to your portfolio or case studies that demonstrate your analytical skills and campaign success. Optimize your resume for ATS by incorporating keywords from the job description. Avoid including unrelated work experience that does not pertain to marketing or media management. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro Tip: Do not include unrelated work experience that does not pertain to marketing or media management in your resume. How to Apply for Paid Media Manager at Silverback Strategies Apply Now — Silverback Strategies Visit the application portal and create an account if you don't have one. Upload your resume in PDF format, ensuring it is tailored to the job description. Fill out the application form, providing accurate and detailed information. After submission, expect a confirmation email and keep an eye on your inbox for updates. You can track your application status through the portal after submission. Applications reviewed on rolling basis — early submission recommended. Apply Now — Silverback Strategies NexisGrow.com does not charge any fees for job applications. Silverback Strategies Silverback Strategies was founded in 2010 and is headquartered in Virginia, USA . With a growing remote presence in India , the company employs over 100 marketing professionals . This expansion reflects its commitment to a global footprint, allowing the company to tap into diverse talent and perspectives in the marketing industry. Specializing in performance marketing, Silverback Strategies focuses on PPC campaigns across platforms like Google Ads and Facebook Ads . The company’s expertise in these areas enables clients to achieve measurable results, driving growth through data-driven strategies tailored to their specific needs. Silverback Strategies has received multiple awards for its workplace culture, including a Glassdoor rating of 4.5 . This rating highlights employee satisfaction and the company’s dedication to providing growth opportunities through various employee programs, fostering a supportive environment for all team members. Recently, Silverback Strategies expanded its service offerings to include data-driven marketing analytics , enhancing its competitive edge in the industry. This initiative not only broadens the scope of services available to clients but also positions the company as a leader in innovative marketing solutions. For freshers in marketing, Silverback Strategies serves as a launchpad, providing hands-on experience in a high-impact role. The supportive culture and emphasis on professional development ensure that new employees gain valuable skills and insights, setting the foundation for a successful career in the marketing field. Company Details Industry Marketing Location Remote — India Connect With Us Careers Apply Now Website 🔗 jobs.lever.co Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Paid Media Manager at Silverback Strategies? Eligibility Tap to expand + Answer Candidates with Relevant technical qualification and demonstrated shipping experience and 3+ years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Google Ads, Facebook Ads, PPC Campaign Management, Client Relationship Management, Data Analysis. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: USD 80,000–90,000 /year-salary. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Silverback Strategies? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Google Ads, Facebook Ads, PPC Campaign Management, Client Relationship Management, Data Analysis. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Paid Media Manager interview? Preparation Tap to expand + Answer (1) Core concepts of Google Ads, Facebook Ads, PPC Campaign Management, Client Relationship Management, Data Analysis, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Silverback Strategies research, (5) Clear communication. ? What is the work culture like at Silverback Strategies? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Remote — India Browse all Non-Tech jobs Latest Fresher jobs More jobs at Silverback Strategies Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com