📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company Lokal 👥 Experience 1-4 years 🎓 Qualification Bachelor's degree 📅 Eligible Batch 2021, 2022, 2023, 2024, 2025 📄 Job Type Full Time 💰 Salary ₹6.0 – ₹11.0 LPA 🏢 Industry Marketing 🛠 Key Skills Meta Ads Google Ads direct-response copywriting data analysis Performance Marketing Specialist - Posters at Lokal — Full Details & How to Apply Lokal is seeking a Performance Marketing Specialist - Posters in Bengaluru, Karnataka, India , offering freshers a chance to work with cutting-edge tools like Meta Ads and Google Ads . This role is pivotal for driving impactful marketing campaigns that enhance user engagement and retention. The demand for Performance Marketing Specialist - Posters jobs is surging as companies increasingly pivot to data-driven strategies. This role is crucial for Lokal 's growth, as it directly influences user acquisition and retention, ensuring the company effectively reaches its target audience. Lokal , founded in 2018 , has rapidly expanded to over 500 employees and serves millions of users across India, focusing on regional content. This growth trajectory makes Lokal a desirable employer, providing a vibrant work culture and opportunities for innovation in marketing. We encourage 2021, 2022, 2023, 2024, 2025 graduates with a Bachelor's degree and 1-4 years experience to apply. The salary for this role ranges from ₹6.0 – ₹11.0 LPA , making it an attractive option for those looking to kickstart their careers in marketing. In this role, you will gain hands-on experience with essential skills such as direct-response copywriting and data analysis . This position not only equips you with the tools needed for mastering digital marketing but also opens doors to managerial positions as you progress in your career. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The Performance Marketing Specialist at Lokal is responsible for driving user acquisition through targeted campaigns, leveraging Meta Ads and Google Ads to achieve measurable results. Develop and execute performance marketing campaigns using Meta Ads to enhance user acquisition and engagement metrics. Utilize Google Ads to manage paid search campaigns, focusing on maximizing ROI through strategic bidding. Create compelling ad content through direct-response copywriting that resonates with target audiences and drives conversions. Collaborate with design and video production teams to frame clear creative briefs for impactful marketing materials. Analyze key acquisition metrics such as CAC , ROAS , and CTR to optimize campaign performance and inform strategic decisions. Take ownership of A/B testing models to continuously improve ad effectiveness and enhance user engagement. Document campaign performance and insights to communicate results effectively with stakeholders and drive future strategies. Engage with clients to understand their needs and tailor marketing strategies accordingly, ensuring alignment with business objectives. This role fosters an ownership culture, allowing you to make a direct impact on marketing strategies and client success at Lokal . Required Skills & Technical Competencies The ideal candidate for the Performance Marketing Specialist role must possess a robust skill set in digital marketing tools and techniques. Technical Skills Meta Ads — advanced — utilized for executing targeted campaigns that drive user acquisition and engagement. Google Ads — advanced — employed for managing paid search campaigns, focusing on maximizing ROI through effective strategies. Direct-response copywriting — intermediate — essential for crafting persuasive ad content that converts target audiences into customers. Data analysis — intermediate — necessary for optimizing marketing strategies using tools like Google Analytics to track performance metrics. Soft Skills & Professional Competencies Strong communication skills facilitate collaboration with cross-functional teams and effective stakeholder engagement. Analytical thinking enables the interpretation of data to inform marketing strategies and campaign adjustments. Creativity in developing innovative ad content that captures audience attention and drives conversions. Adaptability to rapidly changing marketing landscapes and client needs, ensuring timely campaign adjustments. Good to Have (Bonus Skills) Fluency in a regional Indian language enhances communication with diverse user segments. Experience with A/B testing tools unlocks the ability to refine marketing strategies based on real-time data. Knowledge of SEO principles can complement paid marketing efforts, driving organic traffic. When showcasing these skills in your resume or interview, emphasize specific examples of how you have successfully applied them in previous roles or projects. Eligibility Criteria This role is designed for recent graduates and early-career professionals eager to develop their skills in performance marketing. A Bachelor's degree in Marketing , Mass Communication , or Business Administration is required. Eligible batches include 2021 to 2025 , allowing recent graduates to apply and gain valuable experience. 1-4 years of experience is preferred, but freshers with relevant skills are encouraged to apply. A minimum academic performance of 60% is expected to demonstrate commitment and capability. A portfolio showcasing relevant projects or internships can significantly enhance a candidate's application. Documentation & Portfolio Requirements Submit a resume in PDF format that includes your educational background, relevant experience, and a link to your portfolio showcasing your marketing projects. Pro tip: Highlight specific metrics and outcomes from your previous marketing campaigns to demonstrate your impact and effectiveness in the application. Salary for Performance Marketing Specialist - Posters at Lokal 💰 Compensation ₹6.0 – ₹11.0 LPA The advertised compensation for the Performance Marketing Specialist - Posters role at Lokal is ₹6.0 – ₹11.0 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Selection Process at Lokal The selection process for the Performance Marketing Specialist - Posters role is designed to assess both technical skills and cultural fit within the team. 1 Online Assessment — 60 minutes, tests basic marketing concepts and analytical skills 2 Technical Interview — assesses proficiency in Meta Ads, Google Ads, and copywriting techniques 3 Behavioral Interview — explores past experiences and problem-solving abilities in marketing contexts 4 HR Interview — discusses cultural fit and offer timeline, typically within one week of the last interview Topic-wise Preparation Guide Round 1: Online Assessment Digital marketing fundamentals — understanding key concepts is essential for this role — Khan Academy Basic data analysis — familiarity with metrics like CAC and ROAS is crucial — GeeksForGeeks Ad copywriting principles — knowing how to write effective copy is vital — Udemy Campaign management basics — understanding how to manage ads on platforms like Meta and Google — Coursera Round 2: Technical Interview Meta Ads strategies — in-depth knowledge of targeting and bidding strategies is expected — YouTube Google Ads management — candidates should be prepared to discuss campaign optimization techniques — Google Search Direct-response copywriting — understanding how to craft compelling messages is key — freeCodeCamp Data-driven decision-making — candidates should be ready to analyze and interpret marketing data — MindTools A/B testing methodologies — familiarity with testing frameworks is beneficial — GeeksForGeeks Round 3: Behavioral Interview Describe a time you overcame a marketing challenge using data Discuss how you prioritize tasks in a challenging environment Explain how you would optimize a failing ad campaign Timeline & Expectations The application to offer timeline typically spans 2-3 weeks , with feedback provided after each round. Prepare thoroughly for each round, as the company values both technical skills and cultural fit. Expected Interview Questions for Performance Marketing Specialist - Posters at Lokal These questions are based on the role's actual tech stack and responsibilities. Technical Questions What metrics do you consider when evaluating the success of a marketing campaign? How would you approach creating a direct-response ad for a new product? Can you explain the difference between CAC and ROAS? What strategies would you use to improve CTR on a campaign? How do you conduct A/B testing for ad creatives? Describe your experience with Google Ads and its key features. Behavioral Questions Tell us about a time when you had to work under pressure to meet a deadline. Describe a situation where you had to collaborate with a team to achieve a marketing goal. How do you handle constructive criticism regarding your marketing strategies? Give an example of a successful campaign you managed and what made it successful. Role-Specific Questions What do you think is the most important aspect of performance marketing? How would you approach writing copy for a campaign targeting young adults? What tools do you use for data analysis in marketing? Structure your answers using the STAR method to provide clear and concise responses. Resume Tailoring & ATS Keywords for Performance Marketing Specialist - Posters Optimizing your resume for ATS is crucial for standing out in the application process. ATS Keywords to Include Performance Marketing Meta Ads Google Ads Direct-response copywriting Data analysis CAC ROAS CPI CTR A/B testing Creative briefs User acquisition Resume Tips for This Role Highlight your experience with Meta Ads and Google Ads prominently. Showcase any direct-response copywriting projects or internships. Include metrics from past campaigns to demonstrate your impact. Optimize your resume for ATS by using keywords from the job description. Avoid generic statements; focus on specific achievements and skills. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Do not include irrelevant work experiences or generic skills that do not align with the job description. About Lokal Lokal was founded in 2018 in Bengaluru, Karnataka , and has rapidly grown to serve millions of users across India. The company focuses on regional content, enhancing community engagement through its innovative platform. With a commitment to local languages and culture, Lokal has established a significant presence in the digital marketing landscape. The core product of Lokal is its app, which connects users with local news, job opportunities, and services. This platform emphasizes regional languages, making it accessible to a diverse audience. By leveraging technology, Lokal ensures that users receive relevant content tailored to their community needs. Lokal has received positive feedback on Glassdoor, boasting an impressive average rating of 4.5 stars . The company fosters an inclusive culture and emphasizes employee growth through various training programs and workshops. This commitment to employee development has earned Lokal recognition as a desirable workplace within the marketing industry. Recently, Lokal secured a significant funding round, aimed at enhancing its technology and expanding its services. This investment reflects strong market confidence in the company’s vision and its potential for growth. The funding will enable Lokal to innovate further and reach a broader audience. For freshers in marketing, Lokal offers a unique career launchpad. The startup environment provides exposure to cutting-edge marketing strategies and tools, allowing employees to develop skills that are highly valued in the industry. This experience can lead to significant career advancement opportunities within the company. Why Join Lokal as Performance Marketing Specialist - Posters? Joining Lokal as a Performance Marketing Specialist - Posters offers a unique chance to develop specialized skills in a growing company that prioritizes regional engagement and innovation. Expertise in Meta Ads — Gain hands-on experience with one of the most effective advertising platforms, enhancing your digital marketing skill set. Proficiency in Google Ads — Learn to create targeted campaigns that drive user engagement and conversion, essential for any marketing professional. Direct-response Copywriting Techniques — Master the art of crafting compelling messages that resonate with local audiences, significantly boosting conversion rates. Career Advancement Opportunities — After 1-2 years, potential roles include Digital Marketing Manager or Growth Hacker, allowing for significant career growth within Lokal . Collaborative Work Culture — Experience a supportive environment where team members are encouraged to share ideas and innovate, fostering creativity and teamwork. Vibrant Bengaluru Lifestyle — Enjoy the benefits of living in a city known for its strong startup ecosystem, along with Lokal 's support for hybrid work flexibility. According to NexisGrow.com, the role of Performance Marketing Specialist - Posters at Lokal not only enhances your marketing skills but also positions you within a company that values innovation and community engagement. Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Performance Marketing Specialist - Posters at Lokal? Eligibility Tap to expand + Answer Candidates with Bachelor's degree and 1-4 years experience are eligible. Eligible batches: 2021, 2022, 2023, 2024, 2025. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Meta Ads, Google Ads, direct-response copywriting, data analysis. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹6.0 – ₹11.0 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Lokal? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Meta Ads, Google Ads, direct-response copywriting, data analysis. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Performance Marketing Specialist - Posters interview? Preparation Tap to expand + Answer (1) Core concepts of Meta Ads, Google Ads, direct-response copywriting, data analysis, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Lokal research, (5) Clear communication. ? What is the work culture like at Lokal? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Non-Tech jobs More jobs at Lokal Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com