📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company Lokal 👥 Experience 2-3 years 🎓 Qualification Bachelor’s degree in Marketing, Business, Advertising, Communications, or a related discipline preferred 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹8–14 LPA 🏢 Industry Marketing 🛠 Key Skills Performance Marketing Meta Ads Google Ads DSPs MMPs SKAdNetwork iOS Attribution Campaign Analytics Audience Research Budget Optimization Performance Marketing Specialist – International Markets at Lokal — Full Details & How to Apply Lokal is seeking a Performance Marketing Specialist – International Markets to drive international campaigns from Bengaluru, Karnataka, India . With a competitive salary of ₹8–14 LPA , this role offers freshers a chance to gain significant experience in performance marketing. The demand for skilled performance marketers is rising as companies increasingly focus on data-driven strategies to optimize user acquisition. This specific Performance Marketing Specialist – International Markets role is crucial as it directly influences user growth by optimizing marketing campaigns, thereby enhancing the overall effectiveness of Lokal 's outreach efforts. Founded in 2020 , Lokal has quickly grown to over 200 employees, focusing on connecting local businesses with their communities through innovative marketing solutions. This growth trajectory makes Lokal an appealing employer, offering unique exposure to cutting-edge tools like SKAdNetwork and DSPs , essential for modern marketing strategies. We encourage 2023, 2024, 2025, 2026 graduates with a Bachelor’s degree in Marketing, Business, Advertising, Communications, or a related discipline preferred and 2-3 years experience to apply. This role is particularly suited for those looking to enter the competitive field of performance marketing, with a salary range of ₹8–14 LPA . In this role, you will gain hands-on experience with essential skills such as Performance Marketing , Meta Ads , Google Ads , DSPs , MMPs , SKAdNetwork , iOS Attribution , Campaign Analytics , Audience Research , and Budget Optimization . This experience will open doors to advanced marketing roles and provide a robust career trajectory in international markets. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Performance Marketing Specialist – International Markets at Lokal is to drive user acquisition through data-driven marketing strategies across various international platforms. Manage and optimize international performance marketing campaigns using Google Ads to maximize ROI and enhance overall campaign effectiveness. Utilize Meta Ads to create targeted campaigns that drive user engagement and acquisition, focusing on specific audience segments. Collaborate with the analytics team to assess campaign performance using campaign analytics tools and identify areas for improvement. Analyze campaign metrics to provide actionable insights that enhance user growth strategies, leveraging budget optimization techniques. Take ownership of budget allocation and optimization to ensure cost-effective marketing efforts across various platforms. Document campaign performance and reporting processes to streamline future marketing initiatives, ensuring clarity and efficiency. Engage with clients to understand their needs and tailor marketing strategies accordingly, fostering strong relationships. This role promotes an ownership culture, allowing you to directly impact marketing outcomes and contribute to the growth of Lokal in international markets. Required Skills & Technical Competencies The ideal candidate for the Performance Marketing Specialist – International Markets role must possess a robust skill set in performance marketing and analytics. Technical Skills Performance Marketing — intermediate — Essential for driving user acquisition and optimizing campaigns through data analysis. Meta Ads — intermediate — Used for creating targeted advertising campaigns that resonate with specific audience segments. Google Ads — intermediate — Daily management of campaigns to ensure effective budget utilization and performance tracking. DSPs — entry — Knowledge of these platforms is crucial for implementing programmatic advertising strategies. iOS Attribution — intermediate — Understanding this is vital for tracking user behavior and campaign effectiveness in iOS environments. When showcasing these technical skills in your resume or interview, emphasize specific metrics and outcomes achieved in previous roles or projects. Eligibility Criteria This role is designed for recent graduates and early-career professionals eager to advance their marketing expertise in international markets. A Bachelor's degree in Marketing , Business , Advertising , Communications , or a related field is preferred. Eligible batches include 2023 to 2026 , allowing fresh graduates to apply and kickstart their careers. 2-3 years of experience, including internships or relevant projects, is required for this role. A minimum academic performance of 60% is expected to ensure a strong foundational understanding of marketing principles. A portfolio showcasing previous marketing projects or internships can provide a competitive edge in the application process. Documentation & Portfolio Requirements Submit your resume in a clear format, including your educational background, relevant experience, and a link to your portfolio showcasing marketing projects. Pro tip: Highlight specific metrics from your past campaigns to demonstrate your impact and effectiveness in performance marketing. Salary for Performance Marketing Specialist – International Markets at Lokal 💰 Compensation ₹8–14 LPA The advertised compensation for the Performance Marketing Specialist – International Markets role at Lokal is ₹8–14 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Performance Marketing Specialist – International Markets Upskilling with the right resources significantly enhances your chances of selection for this specific role by equipping you with essential skills and knowledge. Recommended Courses & Resources Google Ads — Mastering Google Ads is crucial for effective campaign management and optimization in performance marketing. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to tailor the resume — Highlight relevant skills and experiences specific to performance marketing. ❌ Neglecting to quantify achievements — Use metrics to demonstrate impact and effectiveness in previous roles. ❌ Overlooking company understanding — Research the company's products and market positioning. ❌ Submitting a generic cover letter — Address the specific role and company in your cover letter. ❌ Ignoring professional online presence — Ensure your LinkedIn reflects your marketing expertise. ❌ Not preparing for interviews — Research recent company news or marketing trends. Before You Apply — Checklist ✅ Research Lokal 's recent projects and marketing strategies to understand their approach. ✅ Update your resume to reflect relevant skills and experiences tailored to the job description. ✅ Prepare a cover letter that specifically addresses why you are a good fit for the Performance Marketing Specialist role. ✅ Gather any necessary documents, such as transcripts or portfolios, to support your application. ✅ Practice common interview questions related to performance marketing and analytics. ✅ Ensure your LinkedIn profile is up-to-date and aligns with your resume. ✅ Set reminders for application deadlines to ensure timely submission. ✅ Follow up on your application status after a week to express continued interest. Resume Tailoring & ATS Keywords for Performance Marketing Specialist – International Markets Optimizing your resume for ATS is crucial for ensuring it passes initial screenings and reaches hiring managers. ATS Keywords to Include Performance Marketing Meta Ads Google Ads DSPs Campaign Analytics Audience Research Budget Optimization SKAdNetwork iOS Attribution MMPs User Growth Marketing Strategy Resume Tips for This Role Highlight specific performance marketing projects that demonstrate your ability to drive user acquisition. Emphasize skills related to digital marketing tools and platforms relevant to the role. Include any internships or practical experiences that showcase your understanding of marketing strategies. Optimize your resume for ATS by using keywords from the job description. Avoid including irrelevant work experiences that do not align with the marketing field. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro tip: Avoid including generic skills or experiences that do not directly relate to performance marketing. How to Apply for Performance Marketing Specialist – International Markets at Lokal Apply Now — Lokal Visit the application portal and create an account if you don't have one. Upload a tailored resume that highlights your relevant skills and experiences. Fill out the application form accurately, ensuring all required fields are completed. After submission, expect a confirmation email regarding your application status. Track your application status through the portal to stay updated on the hiring process. Applications reviewed on rolling basis — early submission recommended. Apply Now — Lokal NexisGrow.com does not charge any fees for job applications. Lokal Lokal was founded in 2020 in Bengaluru, Karnataka , and has rapidly expanded its operations across over 10 Indian states . With a focus on local business engagement, Lokal has established itself as a key player in the marketing industry, serving thousands of local businesses and enhancing their visibility in the digital marketplace. The company specializes in innovative marketing solutions, including performance marketing , Meta Ads , and Google Ads . By leveraging advanced technologies such as SKAdNetwork and MMPs , Lokal helps businesses optimize their campaigns and effectively reach their target audiences, ensuring measurable results and improved ROI. Lokal fosters a collaborative culture that has earned it positive reviews on platforms like Glassdoor. The company actively invests in employee growth through various training programs and workshops, which have been recognized in industry awards for promoting a supportive work environment that encourages innovation and creativity. Recently, Lokal secured a significant funding round of $10 million to enhance its technology stack. This investment aims to improve user acquisition strategies and expand its service offerings, positioning Lokal for further growth in the competitive marketing landscape. For freshers in marketing, Lokal presents a unique career launchpad. With its focus on performance marketing and a commitment to nurturing talent, new employees can gain hands-on experience in cutting-edge marketing technologies while contributing to impactful projects that drive local business success. Company Details Industry Marketing Location Bengaluru, Karnataka, India Connect With Us Careers Apply Now Website 🔗 jobs.workable.com Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Performance Marketing Specialist – International Markets at Lokal? Eligibility Tap to expand + Answer Candidates with Bachelor’s degree in Marketing, Business, Advertising, Communications, or a related discipline preferred and 2-3 years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Performance Marketing, Meta Ads, Google Ads, DSPs, MMPs. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹8–14 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Lokal? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Performance Marketing, Meta Ads, Google Ads, DSPs, MMPs. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Performance Marketing Specialist – International Markets interview? Preparation Tap to expand + Answer (1) Core concepts of Performance Marketing, Meta Ads, Google Ads, DSPs, MMPs, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Lokal research, (5) Clear communication. ? What is the work culture like at Lokal? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Non-Tech jobs Latest Fresher jobs More jobs at Lokal Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com