📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company Lokal 👥 Experience 1-3 years 🎓 Qualification Any Graduate 📅 Eligible Batch 2021, 2022, 2023, 2024, 2025 📄 Job Type Full Time 💰 Salary ₹5–9 LPA 🏢 Industry Marketing 🛠 Key Skills Meta Ads Google Ads Copywriting Campaign Optimization Performance Marketing Meta Ads – Content (Performance Marketing – Hindi) at Lokal — Full Details & How to Apply Lokal is seeking a Meta Ads – Content specialist in Bengaluru, Karnataka, India to enhance its performance marketing efforts in Hindi. With a salary range of ₹5–9 LPA , this role offers freshers a chance to build a significant career in the marketing industry. The demand for performance marketing in regional languages is surging, making the Meta Ads – Content (Performance Marketing – Hindi) role crucial for Lokal 's strategy to effectively reach Hindi-speaking audiences. As companies increasingly recognize the importance of localized content, this position plays a vital role in driving user engagement and revenue growth. Founded in 2018 , Lokal has rapidly grown to serve over 10 million users, focusing on local content and community engagement. This growth trajectory highlights the company's mission and positions it as a leader in the marketing landscape, making Lokal recruitment a sought-after opportunity for aspiring marketers. We encourage 2021, 2022, 2023, 2024, 2025 graduates with a background as Any Graduate and 1-3 years experience to apply. This role is particularly appealing for freshers looking to earn a competitive salary of ₹5–9 LPA while gaining hands-on experience in a thriving industry. In this role, you will work with essential skills such as Meta Ads , Google Ads , copywriting , and campaign optimization . This experience opens doors to various career paths in digital marketing and equips you with the knowledge needed for future roles in performance analytics and strategy development. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Meta Ads – Content (Performance Marketing – Hindi) role at Lokal is to create targeted advertising campaigns that effectively engage Hindi-speaking audiences, driving measurable results. Develop and execute Meta Ads campaigns using Facebook Ads Manager to reach Hindi-speaking demographics effectively. Utilize Google Ads to optimize search campaigns, enhancing visibility and engagement metrics for targeted audiences. Collaborate with content and design teams to create compelling ad copy and visuals that resonate with local audiences. Analyze campaign performance metrics using tools like Google Analytics to provide actionable insights for improving ROI. Take ownership of A/B testing strategies to refine ad targeting and messaging based on performance data. Document campaign processes and results for internal reporting, ensuring knowledge transfer for future campaigns. Engage with clients to understand their needs, tailoring campaigns to meet specific objectives and expectations. This role fosters an ownership culture where your contributions directly impact campaign success and client satisfaction at Lokal . Required Skills & Technical Competencies The ideal candidate for the Meta Ads – Content (Performance Marketing – Hindi) role should possess a strong technical skill set to drive effective marketing strategies. Technical Skills Meta Ads — intermediate — Essential for creating effective campaigns that resonate with local audiences through targeted advertising. Google Ads — intermediate — Necessary for managing search campaigns, ensuring visibility in competitive markets and optimizing performance. Copywriting — intermediate — Crucial for crafting engaging ad content that drives clicks and conversions, tailored to the target audience. Campaign Optimization — intermediate — Involves refining ad strategies based on performance metrics to enhance overall campaign effectiveness. Performance Marketing — intermediate — Focused on analyzing and improving marketing strategies to maximize ROI and achieve client goals. When showcasing these technical skills in your resume or interview, emphasize specific tools and metrics you have used to demonstrate your expertise effectively. Eligibility Criteria This role is designed for recent graduates eager to enter the field of digital marketing with a focus on performance-driven advertising. Any graduate is eligible, as diverse educational backgrounds can contribute unique perspectives. Candidates from the 2021 to 2025 batches are preferred to ensure a fresh approach to digital marketing. 1-3 years of experience is required, allowing freshers to learn alongside experienced professionals. A minimum academic performance of 60% is preferred to ensure a strong foundational knowledge. Having a portfolio or relevant internship experience in digital marketing will be advantageous for applicants. Documentation & Portfolio Requirements Submit your resume in PDF format, including your educational background, relevant experience, and a link to your portfolio showcasing your digital marketing projects. Pro tip: Highlight specific campaigns you have worked on in your portfolio, detailing your role and the tools used to achieve results. Salary for Meta Ads – Content (Performance Marketing – Hindi) at Lokal 💰 Compensation ₹5–9 LPA The advertised compensation for the Meta Ads – Content (Performance Marketing – Hindi) role at Lokal is ₹5–9 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Meta Ads – Content (Performance Marketing – Hindi) Upskilling with the right resources significantly enhances your chances of selection for this role by equipping you with essential skills and knowledge. Recommended Courses & Resources Google Ads — Mastering Google Ads is crucial for effective campaign optimization in performance marketing. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to tailor the resume — Highlight relevant skills for performance marketing. ❌ Neglecting to quantify achievements — Use specific metrics to showcase your impact. ❌ Using generic language — Be specific about tools and metrics used in past experiences. ❌ Not researching Lokal — Understand the company and its market position before the interview. ❌ Overlooking regional languages — Showcase familiarity with Hindi in marketing contexts. ❌ Submitting applications without proofreading — Ensure clarity and correctness in your application materials. Before You Apply — Checklist ✅ Research Lokal and its mission to understand the company culture. ✅ Prepare a tailored resume that highlights relevant skills and experiences. ✅ Gather any supporting documents, such as a portfolio or reference letters. ✅ Complete the application form accurately and thoroughly. ✅ Follow up with a thank-you email after submitting your application. ✅ Prepare for potential interview questions related to performance marketing. ✅ Practice presenting your portfolio or past projects clearly. ✅ Stay updated on the latest trends in digital marketing and performance analytics. Resume Tailoring & ATS Keywords for Meta Ads – Content (Performance Marketing – Hindi) Optimizing your resume for ATS is crucial for ensuring it gets noticed for this role. ATS Keywords to Include Meta Ads Performance Marketing Campaign Optimization Google Ads Copywriting Digital Marketing Analytics A/B Testing Client Engagement Bengaluru Content Creation User Engagement Resume Tips for This Role Highlight specific experience with Meta Ads and Google Ads to align with the job requirements. Emphasize any projects or internships related to digital marketing and performance analytics. Include a link to your portfolio showcasing relevant work in copywriting or campaign management. Optimize your resume for ATS by including keywords from the job description. Avoid including unrelated work experience that does not demonstrate your marketing skills. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro Tip: Avoid including unrelated experience that does not showcase your marketing skills or relevance to the role. How to Apply for Meta Ads – Content (Performance Marketing – Hindi) at Lokal Apply Now — Lokal Visit the application portal and create an account if you don't have one. Upload your resume, ensuring it is tailored to the job description. Fill out the application form with accurate and relevant information. After submission, expect a confirmation email regarding your application status. You can track your application status through the portal. Applications reviewed on a rolling basis — early submission recommended. Apply Now — Lokal NexisGrow.com does not charge any fees for job applications. Lokal Lokal was founded in 2018 and is headquartered in Bengaluru, Karnataka . The company has rapidly grown to serve millions of users across India, focusing on empowering local communities through technology and content. With a mission to enhance regional engagement, Lokal has established a significant presence in the Indian market. The innovative Lokal app connects users with local news, jobs, and services, specifically catering to over 10 regional languages . This unique approach allows the company to address the diverse needs of its user base, making it a vital resource for information and opportunities in local communities. The platform's focus on regional content sets it apart in the marketing industry. Lokal has received positive reviews on Glassdoor, highlighting its collaborative culture and commitment to employee growth. The company actively promotes professional development through various training programs and workshops, ensuring that employees are equipped with the skills necessary for success. This focus on employee well-being has contributed to a positive workplace atmosphere. Recently, Lokal secured Series B funding of $10 million to expand its services and enhance its technology stack. This funding will enable the company to invest in new features and improve user experience, further solidifying its position in the market. The ongoing technological initiatives reflect Lokal 's commitment to innovation and community engagement. For freshers in Marketing, Lokal offers a unique opportunity to kickstart their careers in a rapidly growing startup. The company's focus on local engagement and innovative marketing strategies provides a rich learning environment. Working at Lokal allows new professionals to gain hands-on experience and contribute to meaningful projects that resonate with local communities. Company Details Industry Marketing Location Bengaluru, Karnataka, India Connect With Us Careers Apply Now Website 🔗 jobs.workable.com Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Meta Ads – Content (Performance Marketing – Hindi) at Lokal? Eligibility Tap to expand + Answer Candidates with Any Graduate and 1-3 years experience are eligible. Eligible batches: 2021, 2022, 2023, 2024, 2025. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Meta Ads, Google Ads, Copywriting, Campaign Optimization, Performance Marketing. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹5–9 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Lokal? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Meta Ads, Google Ads, Copywriting, Campaign Optimization, Performance Marketing. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Meta Ads – Content (Performance Marketing – Hindi) interview? Preparation Tap to expand + Answer (1) Core concepts of Meta Ads, Google Ads, Copywriting, Campaign Optimization, Performance Marketing, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Lokal research, (5) Clear communication. ? What is the work culture like at Lokal? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Non-Tech jobs More jobs at Lokal Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com