📋 Job Details at a Glance 📍 Location Gurugram, Haryana, India 🏢 Company ixigo 👥 Experience 2-4 years 🎓 Qualification Graduate/Postgraduate in Mass Communication, Public Relations, Journalism, or related fields 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹6.0 – ₹9.5 LPA 🏢 Industry Public Relations 🛠 Key Skills Problem Solving Communication Skills Basic Computer Knowledge SQL Python Sr. Executive - Public Relations at ixigo — Full Details & How to Apply ixigo is seeking a Sr. Executive - Public Relations in Gurugram, Haryana, India , where your media connections can directly influence the company's brand presence. This role offers a unique chance to shape public perception and engage with diverse audiences, making it a pivotal position in public relations. The demand for skilled public relations professionals is on the rise, particularly as companies like ixigo focus on enhancing their brand reputation and media relations. This Sr. Executive - Public Relations role is crucial for driving strategic media outreach, essential for maintaining a competitive edge in the travel and navigation industry. Founded in 2007 , ixigo has grown to over 200 employees and is recognized for its innovative travel solutions. The company’s commitment to leveraging technology in public relations sets it apart, making it an attractive employer for aspiring PR professionals. Joining ixigo means being part of a culture that values creativity and strategic thinking. We encourage 2023, 2024, 2025, 2026 graduates with a Graduate/Postgraduate in Mass Communication, Public Relations, Journalism, or related fields to apply. Candidates should have 2-4 years experience in public relations, with a competitive salary ranging from ₹6.0 – ₹9.5 LPA . In this role, you will enhance your problem-solving and communication skills , while gaining exposure to SQL and Python for data-driven PR strategies. This position not only opens doors to advanced career opportunities but also equips you with the tools necessary for rapid advancement in the public relations field. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The Sr. Executive - Public Relations at ixigo is tasked with enhancing brand visibility through strategic media outreach and effective communication, directly impacting the company's public perception. Develop and implement comprehensive PR strategies utilizing media outreach to enhance ixigo's brand visibility. Utilize SQL for analyzing media coverage and reporting on the effectiveness of PR campaigns, ensuring data-driven decisions. Collaborate with marketing and content teams to align PR efforts with overall brand messaging, enhancing coherence across platforms. Track and report on key performance metrics, such as media impressions and engagement rates, to assess the impact of PR initiatives. Take ownership of specific PR campaigns, ensuring timely execution and alignment with company goals and objectives. Prepare detailed reports and presentations for internal stakeholders on PR activities and outcomes, facilitating informed decision-making. Engage with media representatives to resolve inquiries and promote positive brand stories, fostering strong media relations. This role emphasizes ownership and accountability, allowing you to make a direct impact on ixigo's public image and brand reputation. Required Skills & Technical Competencies The ideal candidate for the Sr. Executive - Public Relations position at ixigo must possess a diverse skill set that combines technical proficiency with strong communication abilities. Technical Skills Problem Solving — intermediate — essential for addressing PR challenges and developing effective strategies using data analysis. Communication Skills — advanced — vital for crafting press releases and engaging with media representatives effectively. Basic Computer Knowledge — entry — necessary for daily tasks and utilizing PR tools and software. SQL — basic — used for data analysis in PR campaigns to report on effectiveness and media coverage. Python — foundational — beneficial for automating PR processes and analyzing data efficiently. Soft Skills & Professional Competencies Critical thinking — necessary for evaluating PR strategies and making informed adjustments based on media feedback. Attention to detail — crucial for ensuring accuracy in press materials and reports. Adaptability — important for responding to changing media landscapes and PR challenges. Networking skills — essential for building relationships with journalists and influencers in the industry. Good to Have (Bonus Skills) Media Relations — enhances your ability to build strong connections with journalists and influencers. Crisis Management — prepares you to handle challenging situations effectively, a valuable asset in PR. Content Creation — improves your ability to generate engaging press materials and social media content. When showcasing these skills in your resume or interview, emphasize specific examples of how you have applied them in previous roles or projects. Eligibility Criteria This role is designed for graduates who are eager to apply their knowledge in Public Relations and have relevant experience or internships. A degree in Mass Communication , Public Relations , Journalism , or related fields is essential. Eligible batches include 2023 , 2024 , 2025 , and 2026 , allowing fresh graduates to apply. 2-4 years of experience is preferred, but freshers with relevant internships can also be considered. A minimum academic performance of 60% is expected to ensure a strong foundational knowledge. Having a portfolio of previous work or internships in PR will give candidates an edge in the selection process. Documentation & Portfolio Requirements Submit your resume in a clear format, including your educational background, work experience, and a portfolio showcasing your PR projects and achievements. Pro tip: Highlight any specific PR campaigns you have managed or contributed to, detailing your role and the outcomes achieved. Salary for Sr. Executive - Public Relations at ixigo 💰 Compensation ₹6.0 – ₹9.5 LPA The advertised compensation for the Sr. Executive - Public Relations role at ixigo is ₹6.0 – ₹9.5 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Selection Process at ixigo The selection process for the Sr. Executive - Public Relations role emphasizes a thorough evaluation of candidates' skills and cultural fit. 1 Online Assessment — 60 minutes, testing general aptitude and communication skills. 2 Technical Interview — focuses on PR strategies, media relations, and relevant tools. 3 Behavioral Interview — assesses cultural fit and problem-solving abilities through scenario-based questions. 4 HR Interview — discusses salary expectations and company culture, with an offer timeline of 1 week. Topic-wise Preparation Guide Round 1: Online Assessment Aptitude Tests — focusing on logical reasoning and verbal skills, relevant for communication roles. — Khan Academy Basic PR Concepts — understanding media relations and public perception. — Coursera Current Affairs — knowledge of recent news related to ixigo and the travel industry. — YouTube Communication Techniques — effective writing and speaking skills. — MindTools Round 2: Technical Interview Media Strategy — understanding how to develop and implement effective PR campaigns. — GeeksForGeeks SQL Basics — familiarity with data analysis and reporting in PR contexts. — LeetCode Crisis Communication — strategies for managing negative publicity. — Udemy Press Release Writing — techniques for crafting compelling press materials. — W3Schools Social Media Management — understanding the role of social platforms in PR. — freeCodeCamp Round 3: Behavioral Interview STAR Method — preparing for behavioral questions by structuring responses effectively. — MindTools Conflict Resolution — scenarios on handling media crises. — Coursera Technical Questions — deep-dive into specific PR tools and strategies. — GeeksForGeeks Timeline & Expectations The application to offer timeline is typically around 1 week , ensuring a swift and efficient hiring process. Prepare thoroughly for each round, focusing on both technical skills and cultural fit. Expected Interview Questions for Sr. Executive - Public Relations at ixigo These questions are based on the role's actual tech stack and responsibilities. Technical Questions How would you use SQL to analyze the effectiveness of a PR campaign? What strategies would you implement for crisis communication? Can you describe your experience with media outreach? How do you measure the success of a PR initiative? What tools do you use for tracking media coverage? Explain how Python can be beneficial in PR analytics. Behavioral Questions Describe a time you handled a challenging media inquiry. How do you prioritize tasks when managing multiple PR campaigns? Share an example of a successful PR strategy you implemented. How do you handle criticism or negative feedback from the media? Role-Specific Questions What do you believe is the most important aspect of public relations? How would you approach building a media list for ixigo? What unique challenges do you think ixigo faces in its PR efforts? Use the STAR method to structure your answers, focusing on specific examples and outcomes. Resume Tailoring & ATS Keywords for Sr. Executive - Public Relations Optimizing your resume for ATS is crucial for standing out in the application process. ATS Keywords to Include Public Relations Media Outreach Communication Skills SQL Crisis Management Press Releases Content Creation Problem Solving Data Analysis Social Media Networking Campaign Management Resume Tips for This Role Highlight relevant internships or projects in PR to demonstrate practical experience. Focus on communication skills and any specific media relations experience. Include a portfolio link showcasing your writing samples or PR campaigns. Optimize for ATS by using keywords from the job description. Avoid including unrelated work experience that does not pertain to PR. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Do not include unrelated work experience that may dilute your PR focus. About ixigo Founded in 2007 , ixigo is headquartered in Gurugram, Haryana, India , and has grown to serve millions of users across the country. The company has established a significant presence in the travel and navigation sector, with over 30 million downloads of its mobile application, making it a key player in the Indian market. ixigo offers innovative travel solutions through its flagship products, including the ixigo app and ixigo trains , which assist users in planning trips and booking travel efficiently. The platform integrates various services, such as hotel bookings and train schedules, providing a comprehensive travel experience tailored to user needs. The company culture at ixigo is recognized for its emphasis on collaboration and employee development. It has received positive reviews on Glassdoor, highlighting its supportive environment and initiatives like the ixigo Learning Program , which focuses on continuous skill enhancement and career growth for employees. Recently, ixigo secured a significant funding round of $30 million to enhance its technology infrastructure and expand its user base. This investment underscores the company's commitment to innovation and its potential for future growth in the competitive travel industry. For freshers looking to build a career in Public Relations, ixigo offers a robust platform. The company’s focus on technology-driven solutions and its supportive culture provide an excellent foundation for developing essential skills in media relations and communication strategies. Why Join ixigo as Sr. Executive - Public Relations? At ixigo , you will gain invaluable experience in media relations and press release strategies, utilizing industry-standard tools that enhance your professional skill set. Hands-on Experience — Engage directly with media outlets and learn the intricacies of crafting effective press releases. Technical Skill Development — Exposure to analytics tools like SQL and Python will significantly boost your technical capabilities. Career Advancement — Opportunities for progression to roles such as PR Manager or Communications Director within 1-2 years based on performance. Innovative Culture — The collaborative environment at ixigo fosters creativity, setting it apart from traditional PR firms. Work-Life Balance — Enjoy flexible work options that complement the vibrant lifestyle of Gurugram . According to NexisGrow.com, the role of Sr. Executive - Public Relations at ixigo offers a unique blend of technical and creative opportunities, making it an ideal starting point for a successful career in public relations. Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Sr. Executive - Public Relations at ixigo? Eligibility Tap to expand + Answer Candidates with Graduate/Postgraduate in Mass Communication, Public Relations, Journalism, or related fields and 2-4 years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Problem Solving, Communication Skills, Basic Computer Knowledge, SQL, Python. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹6.0 – ₹9.5 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at ixigo? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Problem Solving, Communication Skills, Basic Computer Knowledge, SQL, Python. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Sr. Executive - Public Relations interview? Preparation Tap to expand + Answer (1) Core concepts of Problem Solving, Communication Skills, Basic Computer Knowledge, SQL, Python, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) ixigo research, (5) Clear communication. ? What is the work culture like at ixigo? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. 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