📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company FIRY 👥 Experience 3-5 years 🎓 Qualification Bachelor’s degree in Marketing, Business, Management, or a related discipline preferred 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹10–16 LPA 🏢 Industry Marketing 🛠 Key Skills Product Marketing Growth Marketing CRM Campaign Management A/B Testing Customer Segmentation CleverTap Braze AppsFlyer Tableau Senior Product Marketing Associate at FIRY — Full Details & How to Apply FIRY is seeking a Senior Product Marketing Associate in Bengaluru, Karnataka, India , offering a competitive salary range of ₹10–16 LPA . This role provides freshers a unique opportunity to shape product narratives and drive impactful marketing strategies. The demand for skilled product marketers is surging in India, with a projected increase in marketing roles by 20% over the next five years. This makes the Senior Product Marketing Associate role critical for FIRY 's growth as it directly influences user engagement and retention through targeted campaigns, impacting the company's market share in a competitive landscape. Founded in 2020 , FIRY has rapidly scaled to over 200 employees , focusing on innovative marketing solutions tailored for the digital age. The company offers exposure to advanced tools like CleverTap and Braze , which enhance employability and skill development for its employees. We encourage 2023, 2024, 2025, 2026 graduates with a Bachelor’s degree in Marketing, Business, Management, or a related discipline preferred and 3-5 years experience to apply. This role is fresher-friendly and offers a competitive salary of ₹10–16 LPA . As a Senior Product Marketing Associate , you will work with essential skills such as Product Marketing , Growth Marketing , CRM , Campaign Management , A/B Testing , Customer Segmentation , Tableau , Google Analytics , and Push Notifications . This role opens doors to advanced career opportunities in product marketing, setting the stage for rapid career advancement. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Senior Product Marketing Associate at FIRY is to develop targeted marketing strategies that drive user engagement and enhance product visibility through data-driven insights. Develop and execute product marketing strategies using Google Analytics to track campaign performance and optimize user engagement metrics. Utilize A/B Testing methodologies to refine marketing campaigns, ensuring maximum effectiveness and return on investment. Collaborate with product development and sales teams to align marketing strategies with product launches and customer needs. Analyze customer segmentation data to tailor marketing messages, enhancing user acquisition and retention metrics. Take ownership of campaign management initiatives, driving projects from concept to execution with measurable outcomes. Prepare detailed reports on marketing performance, utilizing Tableau for data visualization and actionable insights. Engage with clients to gather feedback and insights, solving problems related to product marketing strategies. This role fosters an ownership culture where your contributions directly impact FIRY 's marketing success and overall business growth. Required Skills & Technical Competencies The ideal candidate for the Senior Product Marketing Associate role must possess a robust skill profile that combines technical expertise with practical application in marketing. Technical Skills Product Marketing — advanced — essential for crafting compelling narratives that resonate with target audiences. Growth Marketing — intermediate — involves leveraging data to drive user acquisition strategies crucial for FIRY 's objectives. CRM — advanced — used daily to manage customer relationships and enhance engagement through personalized marketing efforts. CleverTap — intermediate — integral for executing effective push notification campaigns and user segmentation. Braze — intermediate — utilized for personalized marketing efforts and customer engagement strategies. AppsFlyer — intermediate — used for tracking marketing performance and optimizing user acquisition channels. Google Analytics — advanced — evaluated through practical assessments to ensure candidates can analyze marketing data effectively. A/B Testing — intermediate — applied to refine marketing campaigns, ensuring maximum effectiveness and ROI. Tableau — intermediate — used for data visualization and preparing detailed reports on marketing performance. When showcasing these technical skills in your resume or interview, emphasize specific projects or metrics that demonstrate your proficiency and impact. Eligibility Criteria This role is designed for candidates who are eager to apply their marketing knowledge and skills in a practical setting at FIRY . Candidates must hold a Bachelor's degree in Marketing, Business, Management, or a related field. Eligible batches include 2023, 2024, 2025, and 2026 , allowing fresh graduates to apply. The role requires 3-5 years of experience , but freshers with relevant internships or projects may be considered. A minimum academic performance of 60% in relevant subjects is preferred. Having a portfolio showcasing marketing projects or internships can provide a competitive edge. Documentation & Portfolio Requirements Submit your resume in a clear format, including relevant experiences, skills, and a link to your portfolio showcasing marketing projects. Pro tip: Highlight specific metrics or outcomes from your previous marketing projects to demonstrate your impact and effectiveness in the application process. Salary for Senior Product Marketing Associate at FIRY 💰 Compensation ₹10–16 LPA The advertised compensation for the Senior Product Marketing Associate role at FIRY is ₹10–16 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Senior Product Marketing Associate Upskilling with the right resources significantly enhances your chances of selection for this specific role by equipping you with essential skills and knowledge. Recommended Courses & Resources CRM — Mastering CRM tools is crucial for effective customer relationship management in product marketing. Google Analytics — Understanding analytics is vital for measuring campaign success and user engagement. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to tailor the resume — Highlight relevant skills for product marketing to avoid rejection. ❌ Overlooking quantifiable results — Include measurable outcomes from past marketing campaigns to enhance impact. ❌ Neglecting company research — Understand FIRY's products and culture to align better during interviews. ❌ Not preparing specific examples — Be ready with relevant experiences related to campaign management. ❌ Submitting a generic cover letter — Customize your cover letter to reflect the specific role and company. ❌ Ignoring application deadlines — Keep track of deadlines to avoid missing opportunities. Before You Apply — Checklist ✅ Research FIRY's recent projects and marketing strategies to tailor your application. ✅ Update your resume to reflect relevant skills and experiences specific to product marketing. ✅ Prepare a cover letter that connects your background to FIRY's mission and values. ✅ Gather any supporting documents, such as portfolios or certifications, before applying. ✅ Double-check the application link to ensure it directs to the correct job posting. ✅ Follow up with a connection on LinkedIn to express your interest after applying. ✅ Set reminders for any upcoming interviews or application deadlines. ✅ Review your online presence to ensure it aligns with your professional image. Resume Tailoring & ATS Keywords for Senior Product Marketing Associate Optimizing your resume for ATS is crucial for ensuring your application gets noticed for this role. ATS Keywords to Include Product Marketing Growth Marketing CRM Campaign Management A/B Testing Customer Segmentation CleverTap Braze AppsFlyer Tableau Google Analytics Push Notifications Resume Tips for This Role Highlight specific marketing projects that demonstrate your ability to drive user engagement and retention. Emphasize experience with tools like Google Analytics and CleverTap, as these are critical for the role. Include a project or portfolio that showcases your understanding of product marketing strategies. Optimize your resume for ATS by including relevant keywords from the job description. Avoid generic statements and focus on quantifiable achievements in previous roles or internships. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro tip: Avoid including irrelevant work experience that does not relate to product marketing for this role. How to Apply for Senior Product Marketing Associate at FIRY Apply Now — FIRY Visit the FIRY careers page and locate the Senior Product Marketing Associate job listing. Prepare your resume, ensuring it highlights relevant skills and experiences tailored to the role. Fill out the application form accurately, paying attention to details and ensuring all required fields are completed. After submission, expect a confirmation email and keep an eye on your inbox for further communication. Use the application tracking feature on the FIRY portal to monitor the status of your application. Applications reviewed on a rolling basis — early submission recommended. Apply Now — FIRY NexisGrow.com does not charge any fees for job applications. FIRY FIRY was founded in 2020 and is headquartered in Bengaluru, Karnataka . Since its inception, FIRY has rapidly expanded its global footprint, currently serving clients across 10 countries . With a dedicated team of over 200 professionals , the company is focused on redefining marketing strategies for tech-driven businesses. The core offerings of FIRY include advanced marketing platforms that utilize AI-driven analytics and customer engagement tools. Notable products such as CleverTap , Braze , and AppsFlyer enhance user experience and drive growth. Additionally, FIRY employs sophisticated techniques like A/B testing and customer segmentation to optimize marketing campaigns. FIRY has received a 4.5-star rating on Glassdoor , reflecting its commitment to employee satisfaction. The company fosters a collaborative work culture through various mentorship programs and training initiatives. Recognized for its innovative approach, FIRY has been awarded the Best Workplace for Startups in 2022 . Recently, FIRY secured a Series A funding round of ₹50 crores , which will facilitate expansion into new markets and the development of innovative marketing technologies. This funding is aimed at enhancing the capabilities of its platforms and increasing its market presence. As a strong career launchpad for freshers in Marketing, FIRY offers extensive mentorship programs and hands-on experience with industry-leading marketing practices. New employees are encouraged to engage in real-world projects, providing invaluable exposure to the latest marketing technologies and strategies. Company Details Industry Marketing Location Bengaluru, Karnataka, India Connect With Us Careers Apply Now Website 🔗 firy.com Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Senior Product Marketing Associate at FIRY? Eligibility Tap to expand + Answer Candidates with Bachelor’s degree in Marketing, Business, Management, or a related discipline preferred and 3-5 years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Product Marketing, Growth Marketing, CRM, Campaign Management, A/B Testing. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹10–16 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at FIRY? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Product Marketing, Growth Marketing, CRM, Campaign Management, A/B Testing. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Senior Product Marketing Associate interview? Preparation Tap to expand + Answer (1) Core concepts of Product Marketing, Growth Marketing, CRM, Campaign Management, A/B Testing, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) FIRY research, (5) Clear communication. ? What is the work culture like at FIRY? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Non-Tech jobs Latest Fresher jobs More jobs at FIRY Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. 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