📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company Ditto Insurance 👥 Experience 1-4 years 🎓 Qualification Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or a related field 📅 Eligible Batch 2021, 2022, 2023, 2024, 2025 📄 Job Type Full Time 💰 Salary ₹6.0 – ₹11.0 LPA (Highly competitive, matching growth-tech and performance marketing standards) 🏢 Industry Marketing 🛠 Key Skills Search Engine Marketing Paid Social Display Email Marketing Google Ads Meta Ads Bing Ads Google Analytics A/B Testing Performance Marketing Executive at Ditto Insurance — Full Details & How to Apply Ditto Insurance is seeking a Performance Marketing Executive in Bengaluru, Karnataka, India , to drive data-backed marketing strategies in a growing digital marketing landscape. This role offers freshers a chance to excel in a field where the demand for performance marketing is surging, making it an ideal entry point for aspiring marketers. The significance of the Performance Marketing Executive role cannot be overstated, especially as companies increasingly rely on data-driven strategies to enhance user acquisition. With the insurtech sector booming, this position directly impacts user acquisition campaigns, driving measurable results that contribute to Ditto's growth in a competitive market. Ditto Insurance , founded in 2020 , has quickly scaled to become a notable player in the insurtech space, focusing on simplifying insurance for consumers. This innovative approach not only sets Ditto apart but also creates a unique environment for marketing professionals to thrive and make a difference. We encourage 2021, 2022, 2023, 2024, 2025 graduates with a Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or a related field and 1-4 years experience to apply. The salary for this role ranges from ₹6.0 – ₹11.0 LPA , making it an attractive opportunity for new entrants in the field. In this role, you will gain hands-on experience with essential skills such as Search Engine Marketing , Paid Social , Display , Email Marketing , Google Ads , Meta Ads , Bing Ads , Google Analytics , and A/B Testing . This exposure not only sets you apart from peers in traditional marketing roles but also opens doors to advanced career opportunities in the thriving digital marketing sector. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Performance Marketing Executive at Ditto Insurance is to drive user acquisition through data-driven marketing strategies and effective campaign management. Develop and execute performance marketing campaigns using Google Ads to drive targeted user acquisition and enhance brand visibility. Utilize Google Analytics to monitor campaign performance, analyze user behavior, and derive actionable insights for optimization. Collaborate with the content and design teams to create compelling ad creatives that resonate with the target audience. Analyze key performance metrics such as CTR and conversion rates to optimize campaigns and improve overall ROI . Take ownership of campaign testing and optimization initiatives, employing A/B Testing to refine marketing strategies based on performance data. Document campaign strategies and results for internal reporting and knowledge sharing, ensuring transparency and continuous improvement. Engage with clients to understand their needs and tailor marketing strategies accordingly, enhancing client satisfaction and retention. This role fosters an ownership culture, allowing you to make a direct impact on marketing effectiveness and business growth. Required Skills & Technical Competencies The ideal candidate for the Performance Marketing Executive role will possess a robust skill profile focused on digital marketing tools and analytical capabilities. Technical Skills Search Engine Marketing — intermediate — critical for driving targeted traffic and user acquisition through effective campaign strategies. Google Ads — intermediate — practical application in managing and optimizing paid search campaigns for Ditto's products. Email Marketing — intermediate — used daily to nurture leads and retain customers through targeted campaigns. A/B Testing — intermediate — essential for refining marketing strategies based on performance data and user engagement. Google Analytics — intermediate — utilized for monitoring campaign performance and deriving actionable insights to inform decision-making. Soft Skills & Professional Competencies Analytical mindset — crucial for interpreting data and making informed marketing decisions that drive campaign success. Effective communication — necessary for collaborating with cross-functional teams and engaging with clients to understand their needs. Detail-oriented approach — important for ensuring accuracy in campaign execution and reporting. Problem-solving skills — vital for addressing challenges in campaign performance and implementing effective solutions. Good to Have (Bonus Skills) Experience with Bing Ads — unlocks additional channels for user acquisition and enhances campaign diversity. Familiarity with display advertising — enhances campaign diversity and reach through various digital platforms. Knowledge of SEO principles — supports overall digital marketing strategy and improves organic search performance. When showcasing these skills in your resume or interview, emphasize specific examples of how you have successfully applied them in previous roles or projects. Eligibility Criteria This role is designed for recent graduates and early-career professionals eager to develop their skills in performance marketing. Bachelor's degree in Marketing , Business Administration , Commerce , Engineering , or related fields. Eligible batches include 2021 , 2022 , 2023 , 2024 , and 2025 , allowing recent graduates to apply. 1-4 years of experience preferred, but freshers with relevant internships or projects are encouraged to apply. No specific CGPA requirement, but a strong academic record can enhance candidacy. A portfolio showcasing digital marketing projects or internships can provide an advantage in the selection process. Documentation & Portfolio Requirements Submit your resume in PDF format, including your educational background, relevant experience, and a link to your portfolio showcasing digital marketing projects. Pro tip: Highlight specific metrics and outcomes from your previous marketing campaigns to demonstrate your impact and effectiveness in the application. Salary for Performance Marketing Executive at Ditto Insurance 💰 Compensation ₹6.0 – ₹11.0 LPA (Highly competitive, matching growth-tech and performance marketing standards) The advertised compensation for the Performance Marketing Executive role at Ditto Insurance is ₹6.0 – ₹11.0 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Selection Process at Ditto Insurance Ditto Insurance follows a structured selection process to ensure candidates align with the company's performance marketing needs and culture. 1 Online Aptitude Test — 60 minutes, assessing analytical and quantitative skills. 2 Technical Interview — focuses on Google Ads, SEM, and campaign optimization strategies. 3 Behavioral Interview — evaluates cultural fit and problem-solving abilities through scenario-based questions. 4 HR Interview — discusses offer details and candidate expectations. Topic-wise Preparation Guide Round 1: Online Aptitude Test Quantitative Analysis — essential for understanding marketing metrics. — Khan Academy Logical Reasoning — relevant for campaign strategy formulation. — GeeksForGeeks Basic Marketing Principles — foundational knowledge for the role. — Coursera Digital Marketing Trends — current trends impacting performance marketing. — YouTube Round 2: Technical Interview Google Ads Management — depth in campaign setup and optimization. — Udemy Analytics Tools — familiarity with Google Analytics and its reporting features. — Google Search A/B Testing Techniques — understanding methodologies for effective testing. — freeCodeCamp Paid Social Strategies — knowledge of Meta Ads and their application. — Coursera Email Marketing Best Practices — insights into effective email campaigns. — YouTube Round 3: Behavioral Interview STAR Method for Behavioral Questions — preparing role-specific scenarios. — MindTools Conflict Resolution — handling challenges in a marketing context. — GeeksForGeeks Technical Deep-Dive on Google Ads — specific strategies and case studies. — Udemy Timeline & Expectations The selection process typically spans 2-4 weeks from application submission to offer stage, depending on candidate availability and scheduling. Prepare thoroughly for each round, focusing on both technical skills and cultural fit to align with Ditto's values. Expected Interview Questions for Performance Marketing Executive at Ditto Insurance These questions are based on the role's actual tech stack and responsibilities. Technical Questions How do you set up a Google Ads campaign for a new product launch? What metrics would you track in Google Analytics for a performance marketing campaign? Explain the importance of A/B testing in digital marketing. How would you optimize a paid social campaign on Meta? What are the key components of an effective email marketing strategy? Describe your experience with Bing Ads and how it differs from Google Ads. Behavioral Questions Describe a time you had to analyze data to make a marketing decision. How do you handle tight deadlines in a marketing campaign? Give an example of a successful campaign you managed and the results achieved. How do you prioritize tasks when managing multiple campaigns? Role-Specific Questions What strategies would you implement to improve ROI on performance marketing campaigns? How do you stay updated on the latest trends in digital marketing? What tools do you use for campaign performance analysis? Structure your answers using the STAR method to clearly articulate your experiences and thought processes. Resume Tailoring & ATS Keywords for Performance Marketing Executive Optimizing your resume for ATS is crucial for standing out in the application process. ATS Keywords to Include Performance Marketing Google Ads Email Marketing A/B Testing Google Analytics Paid Social Search Engine Marketing Campaign Optimization Data Analysis Digital Marketing Bing Ads Display Advertising Resume Tips for This Role Highlight relevant internships or projects that showcase your digital marketing skills. Emphasize familiarity with tools like Google Ads and Google Analytics. Include quantifiable results from past campaigns to demonstrate impact. Optimize your resume for ATS by using keywords from the job description. Avoid including unrelated work experience that does not pertain to marketing. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Do not include generic skills or experiences that do not relate directly to performance marketing. About Ditto Insurance Ditto Insurance was founded in 2020 and is headquartered in Bengaluru, Karnataka . With a mission to make insurance simple and accessible , the company has quickly grown to serve thousands of customers across India, establishing a significant presence in the digital insurance market. Specializing in innovative digital insurance solutions , Ditto offers products such as health insurance and term life insurance . The company's focus on transparency and customer-centric services has set it apart in a traditionally complex industry, making it easier for clients to understand their options. Ditto Insurance has received a 4.5-star rating on Glassdoor , reflecting its collaborative work culture and commitment to employee growth. The company actively invests in employee development programs, ensuring that team members have access to resources that enhance their skills and career trajectories. Recently, Ditto secured significant funding to expand its product offerings, showcasing strong investor confidence. This funding will allow the company to enhance its technology infrastructure and introduce new features that cater to evolving customer needs in the insurance sector. Joining Ditto provides freshers with a unique opportunity to build a career in a rapidly evolving industry. With hands-on experience in digital marketing, employees can develop essential skills that are highly sought after in the marketing landscape. Why Join Ditto Insurance as Performance Marketing Executive? At Ditto Insurance, you will gain invaluable experience in performance marketing, specifically in areas like Google Ads and Meta Ads . This role offers a unique chance to develop skills that are critical for executing successful marketing campaigns. Expertise in Google Ads — Gain hands-on experience with one of the most powerful advertising platforms, essential for driving targeted traffic. A/B Testing Methodologies — Learn to optimize marketing strategies based on real-time data analysis, enhancing campaign effectiveness. Career Growth Opportunities — With a focus on internal promotions, you can advance to roles such as Digital Marketing Manager or Growth Hacker within 1-2 years. Supportive Team Environment — Collaborate with innovative marketing professionals who encourage creativity and teamwork. Bengaluru's Tech Ecosystem — Enjoy access to a vibrant lifestyle, networking events, and professional development opportunities in one of India's tech hubs. According to NexisGrow.com, the role of Performance Marketing Executive at Ditto Insurance offers a solid foundation for a successful career in digital marketing, with ample opportunities for skill enhancement and professional growth. Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Performance Marketing Executive at Ditto Insurance? Eligibility Tap to expand + Answer Candidates with Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or a related field and 1-4 years experience are eligible. Eligible batches: 2021, 2022, 2023, 2024, 2025. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Search Engine Marketing, Paid Social, Display, Email Marketing, Google Ads. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹6.0 – ₹11.0 LPA (Highly competitive, matching growth-tech and performance marketing standards). Final offer depends on skills, experience, and interview performance. ? What is the interview process at Ditto Insurance? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Search Engine Marketing, Paid Social, Display, Email Marketing, Google Ads. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Performance Marketing Executive interview? Preparation Tap to expand + Answer (1) Core concepts of Search Engine Marketing, Paid Social, Display, Email Marketing, Google Ads, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Ditto Insurance research, (5) Clear communication. ? What is the work culture like at Ditto Insurance? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Non-Tech jobs More jobs at Ditto Insurance Work From Home jobs Ready to Apply? Don't Miss This Opportunity! 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