📋 Job Details at a Glance 📍 Location Chennai, Tamil Nadu, India 🏢 Company Dentsu 👥 Experience 2+ years 🎓 Qualification Any Graduate 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹5–₹8 LPA (estimated) 🏢 Industry Marketing 🛠 Key Skills Paid search campaign optimisation reporting data analysis QA trafficking Senior Analyst – Paid Search at Dentsu — Full Details & How to Apply Dentsu is seeking a Senior Analyst – Paid Search in Chennai, Tamil Nadu, India , where you can leverage your 2+ years of experience in a leading marketing firm with a strong global presence. This role offers a unique chance to drive client success through effective paid search strategies, making it a pivotal position in the digital marketing landscape. The digital marketing industry is rapidly evolving, and the role of a Senior Analyst – Paid Search is becoming increasingly vital. Paid search is a critical channel for brands aiming to enhance their visibility and engagement, and this position directly influences client ROI through optimized campaigns. As companies like Dentsu continue to grow, the demand for skilled professionals in this area is at an all-time high. Dentsu , established in 1901 , has over 60,000 employees across 145 countries . This extensive network provides a robust platform for career growth and development. The company’s focus on innovation in marketing solutions makes it an ideal employer for those looking to advance their careers in the digital space. We encourage 2023, 2024, 2025, 2026 graduates and Any Graduate with 2+ years experience to apply for this role. The estimated salary for this position ranges from ₹5–₹8 LPA , making it an attractive opportunity for both fresh graduates and experienced professionals in the field. In this role, you will gain hands-on experience with essential skills such as paid search , campaign optimisation , reporting , data analysis , QA , and trafficking . This exposure will not only enhance your expertise but also open doors to advanced career opportunities in digital marketing and analytics. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Senior Analyst – Paid Search at Dentsu is to drive impactful paid search campaigns that align with client objectives while leveraging data for continuous improvement. Execute paid search campaigns using Google Ads , optimizing for key performance metrics such as click-through rates and conversion rates to meet client goals. Utilize Google Analytics to monitor campaign performance, deriving actionable insights that inform strategic adjustments and enhance overall effectiveness. Collaborate with cross-functional teams, including creative and account management, to ensure cohesive execution of campaigns that resonate with target audiences. Analyze key performance indicators (KPIs) to assess campaign effectiveness, recommending data-driven adjustments to improve ROI and client satisfaction. Take ownership of campaign reporting, ensuring timely delivery of insights to stakeholders and clients, fostering transparency and trust. Document campaign processes and results, maintaining clear communication with team members and clients to ensure alignment and understanding. Engage in problem-solving for client challenges, providing data-driven solutions that enhance campaign outcomes and drive client success. This role fosters an ownership culture, allowing analysts to directly impact campaign success and client satisfaction through their strategic contributions. Required Skills & Technical Competencies The Senior Analyst – Paid Search role demands a robust skill profile focused on technical competencies essential for optimizing paid search campaigns. Technical Skills Paid search — advanced — utilized for executing and managing campaigns effectively through Google Ads . Campaign optimization — advanced — focused on improving ad performance and maximizing ROI through data-driven strategies. Reporting — intermediate — responsible for delivering timely insights and performance reports to stakeholders and clients. Data analysis — advanced — employed for interpreting campaign metrics using Google Analytics to inform strategic decisions. Quality assurance (QA) — intermediate — ensures campaigns are executed flawlessly, meeting client expectations and standards. Trafficking — intermediate — manages ad placements and ensures timely delivery across various platforms. When showcasing these technical skills in your resume or interview, emphasize specific tools and metrics you have worked with to demonstrate your expertise. Eligibility Criteria This role is designed for recent graduates eager to apply their skills in a practical marketing environment. Any Graduate — diverse educational backgrounds are welcomed for fresh perspectives in marketing. Eligible Batches — candidates from 2023, 2024, 2025, and 2026 are encouraged to apply. Experience — a minimum of 2+ years is preferred, but freshers with relevant internships may also be considered. Minimum CGPA — a score of 60% or above is expected to ensure a strong foundational knowledge. Internship Experience — prior internships in digital marketing or related fields will be advantageous in the selection process. Documentation & Portfolio Requirements Submit your resume in a clear format, including relevant experiences, skills, and any projects that showcase your capabilities in digital marketing. Pro tip: Highlight specific metrics and tools used in your previous roles to demonstrate your hands-on experience in paid search campaigns. Salary for Senior Analyst – Paid Search at Dentsu 💰 Compensation ₹5–₹8 LPA (estimated) The advertised compensation for the Senior Analyst – Paid Search role at Dentsu is ₹5–₹8 LPA (estimated) . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Senior Analyst – Paid Search Upskilling with the right resources significantly enhances your chances of selection for this specific role by equipping you with essential skills and knowledge. Recommended Courses & Resources reporting — Mastering reporting techniques is crucial for effective campaign analysis in paid search. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to tailor the resume — Highlight relevant skills for the paid search role. ❌ Neglecting to quantify achievements — Use metrics to demonstrate impact in previous roles. ❌ Overlooking company culture — Research Dentsu 's services to avoid a generic application. ❌ Submitting a poorly formatted resume — Ensure there are no grammatical errors or formatting issues. ❌ Not preparing for interview questions — Anticipate questions related to data analysis and campaign optimization. ❌ Ignoring application deadlines — Follow application instructions carefully to avoid disqualification. Before You Apply — Checklist ✅ Research Dentsu 's recent projects and campaigns to understand their market position. ✅ Update your resume to reflect relevant skills and experiences tailored to the job description. ✅ Prepare a cover letter that articulates your interest in the role and the company. ✅ Gather any necessary documents, such as transcripts or certificates, to support your application. ✅ Review your LinkedIn profile to ensure it aligns with your resume and showcases your professional brand. ✅ Practice common interview questions related to digital marketing and data analysis. ✅ Set reminders for application deadlines to ensure timely submission. ✅ Follow up on your application status after a week to express continued interest. Resume Tailoring & ATS Keywords for Senior Analyst – Paid Search Optimizing your resume for ATS is crucial for ensuring visibility and increasing your chances of being shortlisted for this role. ATS Keywords to Include Paid search Campaign optimisation Data analysis Reporting Quality assurance Trafficking Google Ads Performance metrics Client engagement Digital marketing KPI analysis Cross-functional collaboration Resume Tips for This Role Highlight specific experiences in paid search campaigns to demonstrate relevant skills for this role. Emphasize any internships or projects related to digital marketing to align with Dentsu 's focus. Include links to your portfolio or GitHub if applicable, showcasing your analytical skills and campaign results. Optimize your resume for ATS by incorporating keywords from the job description to increase visibility. Avoid including irrelevant work experiences that do not pertain to the marketing or analytics field. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro tip: Avoid including generic statements or experiences that do not directly relate to the Senior Analyst role in paid search. How to Apply for Senior Analyst – Paid Search at Dentsu Apply Now — Dentsu Visit the Dentsu application portal and create an account. Upload your resume, ensuring it is tailored to the job description. Fill out the application form accurately, providing all required information. After submission, you can expect a confirmation email regarding your application status. Use the application portal to track the status of your application. Applications reviewed on a rolling basis — early submission recommended. Apply Now — Dentsu NexisGrow.com does not charge any fees for job applications. Dentsu Dentsu was established in 1901 and has expanded to become a global leader in marketing, with its headquarters located in Tokyo, Japan . The company operates in over 145 countries and employs more than 60,000 professionals worldwide, showcasing its extensive global footprint and influence in the marketing industry. Offering a wide range of integrated marketing solutions, Dentsu specializes in digital marketing , media planning , and creative services . Its innovative platforms include Dentsu Digital and Dentsu Media , which cater to a diverse clientele, ensuring tailored strategies that meet specific market needs and drive measurable results. The company culture at Dentsu is recognized for its inclusivity and support, earning a Glassdoor rating of 4.0 . Dentsu has received numerous accolades, including the Effie Awards for effectiveness in marketing campaigns, highlighting its commitment to fostering a positive work environment and employee development programs. Recently, Dentsu announced a strategic partnership with leading technology firms to enhance its digital capabilities . This initiative reflects the company's focus on innovation and adaptability in a rapidly changing market, further solidifying its position as a frontrunner in the marketing sector. For freshers in marketing, Dentsu offers unparalleled exposure to industry-leading practices and methodologies. The company’s extensive training programs and mentorship opportunities provide a strong foundation for a successful career, enabling new talent to thrive in the competitive marketing landscape. Company Details Industry Marketing Location Chennai, Tamil Nadu, India Connect With Us Careers Apply Now Website 🔗 dentsuaegis.wd3.myworkdayjobs.com Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Senior Analyst – Paid Search at Dentsu? Eligibility Tap to expand + Answer Candidates with Any Graduate and 2+ years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Paid search, campaign optimisation, reporting, data analysis, QA. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹5–₹8 LPA (estimated). Final offer depends on skills, experience, and interview performance. ? What is the interview process at Dentsu? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Paid search, campaign optimisation, reporting, data analysis, QA. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Senior Analyst – Paid Search interview? Preparation Tap to expand + Answer (1) Core concepts of Paid search, campaign optimisation, reporting, data analysis, QA, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Dentsu research, (5) Clear communication. ? What is the work culture like at Dentsu? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Chennai Browse all Non-Tech jobs Latest Fresher jobs More jobs at Dentsu Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com