📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka, India 🏢 Company Codingal 👥 Experience 4+ years 🎓 Qualification Any Graduate 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹7–8 LPA 🏢 Industry Marketing 🛠 Key Skills Google Ads Facebook Ads Manager YouTube Ads LinkedIn Ads Microsoft Excel Google Sheets LeadSquared HubSpot Salesforce Performance Marketing Specialist at Codingal — Full Details & How to Apply Codingal is seeking a Performance Marketing Specialist in Bengaluru, Karnataka, India , offering a competitive salary of ₹7–8 LPA . This role provides a unique chance to enhance digital marketing strategies within a leading tech education platform, directly influencing user engagement and growth. The demand for skilled performance marketers is surging, particularly in the tech education sector where Codingal operates. As the company continues to expand its reach, the role of a Performance Marketing Specialist becomes crucial for driving qualified leads and optimizing marketing campaigns that resonate with target audiences. Founded in 2019 , Codingal has rapidly established itself as a key player in online coding education, serving over 100,000 students across India. This growth trajectory highlights the company's innovative approach and its commitment to fostering a collaborative and inclusive work culture, making it an attractive employer for aspiring marketers. We encourage 2023, 2024, 2025, 2026 graduates and Any Graduate with 4+ years experience to apply for this role. The competitive salary of ₹7–8 LPA reflects the value placed on expertise in performance marketing, making it appealing for those looking to advance their careers. In this role, you will gain hands-on experience with essential tools such as Google Ads , Facebook Ads Manager , YouTube Ads , LinkedIn Ads , Microsoft Excel , Google Sheets , LeadSquared , HubSpot , and Salesforce . This exposure not only enhances your skill set but also positions you favorably for future career advancements in a booming industry. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The core mission of the Performance Marketing Specialist at Codingal is to drive targeted traffic and maximize ROI through strategic paid advertising campaigns across various platforms. Plan and manage paid advertising campaigns using Google Ads to maximize ROI and drive traffic to Codingal 's platform. Utilize Facebook Ads Manager to create targeted ad campaigns that resonate with the audience and enhance brand visibility. Collaborate with the content and design teams to develop landing pages optimized for conversions, ensuring alignment with campaign goals. Monitor performance metrics using Microsoft Excel and Google Sheets to analyze campaign effectiveness and suggest data-driven improvements. Take ownership of budget management, ensuring all campaigns stay within allocated financial limits while achieving desired outcomes. Prepare detailed reports with actionable insights on campaign performance for the marketing team and stakeholders, using HubSpot for tracking. Engage with clients to understand their needs and provide tailored marketing solutions that drive lead generation through LeadSquared . This role fosters an ownership culture, allowing you to directly impact Codingal 's growth through innovative marketing strategies and effective campaign management. Required Skills & Technical Competencies The ideal candidate for the Performance Marketing Specialist role must possess a robust skill set in digital marketing tools and analytics to drive campaign success. Technical Skills Google Ads — advanced — essential for creating and managing effective online advertising campaigns that drive traffic and leads. Facebook Ads Manager — advanced — crucial for targeting specific demographics and optimizing ad performance in real-time. YouTube Ads — intermediate — utilized for creating engaging video content that enhances brand visibility and audience engagement. LinkedIn Ads — intermediate — important for targeting professionals and generating leads in a B2B environment. Microsoft Excel — advanced — used daily for data analysis, budget tracking, and performance reporting to inform marketing strategies. Google Sheets — intermediate — utilized for collaborative data management and real-time campaign performance tracking. LeadSquared — intermediate — important for lead management and nurturing, ensuring that potential customers are effectively engaged. HubSpot — intermediate — utilized for managing customer relationships and tracking leads generated from marketing campaigns. Salesforce — intermediate — used for managing sales processes and tracking customer interactions to enhance lead conversion. When showcasing these technical skills in your resume or interview, emphasize your hands-on experience and specific achievements related to each tool. Eligibility Criteria This role is designed for graduates with a solid foundation in performance marketing and a desire to innovate in digital advertising. Any graduate is eligible, as a diverse educational background can bring fresh perspectives to marketing strategies. Candidates from the 2023 , 2024 , 2025 , and 2026 batches are encouraged to apply, aligning with the company's focus on nurturing new talent. A minimum of 4 years of experience is required, ensuring that applicants have a solid foundation in performance marketing. While specific academic performance is not mandated, a strong track record in relevant subjects can be advantageous. Experience with internships or projects in digital marketing will be viewed favorably, providing practical insights into the role. Documentation & Portfolio Requirements Submit your resume in PDF format, including your educational background, relevant experience, and any projects or internships in digital marketing. Pro tip: Highlight specific campaigns you've managed using Google Ads or Facebook Ads Manager to demonstrate your impact in previous roles. Salary for Performance Marketing Specialist at Codingal 💰 Compensation ₹7–8 LPA The advertised compensation for the Performance Marketing Specialist role at Codingal is ₹7–8 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Recommended Courses & Preparation Tips for Performance Marketing Specialist Upskilling with the right resources significantly enhances your chances of selection for this specific role. Recommended Courses & Resources Google Ads — Mastering Google Ads is essential for driving effective campaigns. Microsoft Excel — Proficiency in Excel aids in data analysis and reporting. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply. Common Mistakes to Avoid ❌ Failing to quantify achievements in previous roles — always include metrics to demonstrate impact. ❌ Neglecting to tailor the resume for the specific role — this can lead to missing key qualifications. ❌ Overlooking the importance of showcasing familiarity with tools — like HubSpot or Salesforce. ❌ Submitting a generic cover letter — that doesn't address Codingal's specific needs or culture. ❌ Not preparing for interviews — by researching Codingal's recent developments and market position. ❌ Ignoring the importance of networking — within the industry to gain insights and referrals. Before You Apply — Checklist ✅ Research Codingal's mission and values to align your application with their culture. ✅ Update your resume to reflect relevant skills and experiences specific to performance marketing. ✅ Prepare a tailored cover letter that addresses why you want to work at Codingal. ✅ Gather any necessary documents, such as transcripts or certificates, to support your application. ✅ Review the application portal for specific submission guidelines and requirements. ✅ Double-check for any spelling or grammatical errors in your application materials. ✅ Follow up with a connection at Codingal, if possible, to express your interest in the role. ✅ Set a reminder to track your application status after submission. Resume Tailoring & ATS Keywords for Performance Marketing Specialist Optimizing your resume for ATS is crucial for standing out in the application process for this role. ATS Keywords to Include Performance Marketing Google Ads Facebook Ads Manager Lead Generation Campaign Optimization Budget Management Conversion Tracking Data Analysis Microsoft Excel Google Sheets HubSpot Salesforce Resume Tips for This Role Highlight specific experience with Google Ads and Facebook Ads, showcasing successful campaigns you've managed. Emphasize analytical skills by detailing how you've used data to drive marketing decisions. Include any relevant projects or internships that demonstrate your hands-on experience in performance marketing. Optimize your resume for ATS by incorporating keywords from the job description, particularly technical skills. Avoid including unrelated work experience that does not pertain to marketing or digital advertising. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Pro Tip: Avoid including generic skills or experiences that do not directly relate to performance marketing. How to Apply for Performance Marketing Specialist at Codingal Apply Now — Codingal Visit the application portal and create an account to start your application. Upload your resume, ensuring it highlights relevant performance marketing experience. Fill out the application form accurately, paying attention to required fields. After submission, you can expect a confirmation email regarding your application status. Track your application through the portal to stay updated on the hiring process. Applications are reviewed on a rolling basis — early submission is recommended. Apply Now — Codingal NexisGrow.com does not charge any fees for job applications. Codingal Codingal was founded in 2019 and is headquartered in Bengaluru, Karnataka . The company has rapidly grown to serve over 100,000 students across various countries, emphasizing its mission to make coding accessible to everyone. With a focus on the education sector, Codingal is positioned to expand its global footprint significantly. The core offerings of Codingal include an innovative coding curriculum and an interactive learning platform that utilizes tools like Google Classroom and Zoom . The company also provides coding competitions and workshops, allowing students to apply their skills in real-world scenarios. This comprehensive approach has garnered attention in the ed-tech sector . Codingal has received positive reviews on platforms like Glassdoor, highlighting its supportive work culture and focus on employee development. The company has implemented various employee programs, including mentorship initiatives and skill development workshops, which have contributed to a collaborative atmosphere. These efforts have been recognized with awards in the ed-tech innovation category. Recently, Codingal secured a significant round of funding to enhance its offerings and expand its reach. This investment reflects strong investor confidence in the company's vision and commitment to scaling operations. Additionally, Codingal is exploring partnerships with schools to integrate coding into their curricula, further solidifying its position in the market. For freshers in Marketing, Codingal offers a robust platform for career growth. The company's focus on innovative marketing strategies, including Google Ads and Facebook Ads Manager , provides valuable hands-on experience. As Codingal continues to evolve, employees can expect to develop skills that are highly relevant in the rapidly changing ed-tech landscape . Company Details Industry Marketing Location Bengaluru, Karnataka, India Connect With Us Careers Apply Now Website 🔗 app.dover.com Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Performance Marketing Specialist at Codingal? Eligibility Tap to expand + Answer Candidates with Any Graduate and 4+ years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: Google Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads, Microsoft Excel. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹7–8 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Codingal? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: Google Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads, Microsoft Excel. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Performance Marketing Specialist interview? Preparation Tap to expand + Answer (1) Core concepts of Google Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads, Microsoft Excel, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Codingal research, (5) Clear communication. ? What is the work culture like at Codingal? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Bengaluru Browse all Non-Tech jobs Latest Fresher jobs More jobs at Codingal Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. 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