📋 Job Details at a Glance 📍 Location Gurugram, Haryana, India 🏢 Company Burson 👥 Experience 2+ years 🎓 Qualification Bachelor’s degree in PR, Communications, Journalism, or a related discipline 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹6.0 – ₹9.5 LPA 🏢 Industry Public Relations 🛠 Key Skills B2B tech storytelling media relations content creation generative AI tools Senior Account Executive - Enterprise Technology at Burson — Full Details & How to Apply Burson is seeking a Senior Account Executive - Enterprise Technology in Gurugram, Haryana, India , where you can leverage your B2B tech storytelling skills in a hybrid work environment. This role offers a unique chance to shape client narratives and enhance brand visibility in the evolving tech sector. The demand for skilled PR professionals in the Enterprise Technology sector is rising, making this role crucial for Burson 's growth strategy. As companies increasingly rely on effective communication to navigate technological advancements, your expertise will play a pivotal role in driving client success and brand reputation. Burson , part of WPP, boasts a global presence with over 15,000 employees, specializing in public relations and corporate communications. This scale not only provides a robust support network but also fosters a culture of innovation and collaboration, making it an ideal environment for aspiring PR professionals. We encourage 2023, 2024, 2025, 2026 graduates with a Bachelor’s degree in PR, Communications, Journalism, or a related discipline and 2+ years experience to apply. The position offers a competitive salary ranging from ₹6.0 – ₹9.5 LPA , making it an attractive option for those looking to advance their careers in PR. In this role, you will gain hands-on experience with essential skills such as B2B tech storytelling , media relations , content creation , and generative AI tools . These competencies will not only set you apart from competitors but also open doors to advanced roles in account management and strategic communications. 📊 Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the opportunity closes. Job Role & Responsibilities The Senior Account Executive - Enterprise Technology at Burson is responsible for crafting and executing innovative B2B tech storytelling strategies that elevate client visibility and engagement. Develop and execute comprehensive B2B tech storytelling strategies for clients, utilizing advanced content creation tools to enhance narrative effectiveness. Leverage generative AI tools to produce compelling press releases and media kits, significantly improving client visibility in the tech sector. Collaborate with cross-functional teams, including creative and analytics, to deliver integrated PR campaigns that meet client objectives. Analyze media coverage and client performance metrics using industry-standard tools to refine strategies and improve campaign outcomes. Take ownership of client accounts, ensuring timely delivery of services while maintaining high satisfaction levels through effective media relations . Document and report on campaign performance, providing actionable insights to clients and internal stakeholders to drive future strategies. Engage directly with clients to address concerns and provide strategic recommendations tailored to their specific PR needs . This role fosters an ownership culture, allowing you to directly impact client success and contribute to the overall growth of Burson . Required Skills & Technical Competencies The ideal candidate for the Senior Account Executive - Enterprise Technology role must possess a robust skill profile that includes both technical and soft skills relevant to public relations. Technical Skills B2B tech storytelling — advanced — essential for crafting narratives that resonate with target audiences and align with technology trends. Media relations — advanced — vital for building and maintaining relationships with journalists and influencers in the tech space. Content creation — advanced — daily tasks will involve writing and editing press materials, requiring proficiency in various content formats. Generative AI tools — intermediate — necessary for innovative content development and enhancing storytelling techniques. Soft Skills & Professional Competencies Strong communication skills — critical for effective client interaction and collaboration with internal teams. Analytical thinking — essential for interpreting media coverage and client performance metrics to inform strategy. Problem-solving abilities — necessary for addressing client concerns and providing tailored strategic recommendations. Time management — important for ensuring timely delivery of services across multiple client accounts. Good to Have (Bonus Skills) Experience with data analytics tools — unlocks the ability to measure campaign success and inform future strategies. Knowledge of digital marketing trends — enhances your ability to integrate PR with broader marketing efforts. Familiarity with social media platforms — expands your reach and engagement strategies for clients. When showcasing these skills in your resume or interview, emphasize specific examples of how you have successfully applied them in previous roles. Eligibility Criteria This role is designed for recent graduates and professionals who meet specific educational and experiential criteria in public relations. A Bachelor's degree in PR, Communications, Journalism, or related fields is essential for understanding industry standards and practices. Eligible batches include 2023 to 2026 , allowing fresh graduates to apply and start their careers in a leading PR firm. A minimum of 2 years of relevant experience is required, providing a foundation for advanced responsibilities in this role. A CGPA of 6.0 or above is preferred, indicating a solid academic background. Having a portfolio showcasing relevant projects or internships will give candidates an edge in the selection process. Documentation & Portfolio Requirements Submit your resume in PDF format, including a cover letter and a portfolio that highlights relevant projects or internships related to public relations. Pro tip: Tailor your application to highlight specific achievements in B2B tech storytelling and media relations to stand out in the selection process. Salary for Senior Account Executive - Enterprise Technology at Burson 💰 Compensation ₹6.0 – ₹9.5 LPA The advertised compensation for the Senior Account Executive - Enterprise Technology role at Burson is ₹6.0 – ₹9.5 LPA . The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage. Selection Process at Burson The selection process at Burson is designed to identify candidates who not only possess the required skills but also align with the company culture. 1 Online Assessment — 60 minutes, testing general aptitude and communication skills. 2 Technical Interview — focuses on B2B tech storytelling, media relations, and content creation strategies. 3 Behavioral Interview — assesses cultural fit and problem-solving abilities through scenario-based questions. 4 HR Interview — discusses salary expectations and company culture, with an offer timeline of 1-2 weeks. Topic-wise Preparation Guide Round 1: Online Assessment Aptitude tests — focusing on logical reasoning and verbal ability, relevant for effective communication — Khan Academy Basic PR principles — understanding core concepts that will be tested in the role — GeeksForGeeks Current affairs in technology — staying updated on industry trends is crucial — YouTube Media landscape knowledge — familiarity with key players and platforms in the PR space — W3Schools Round 2: Technical Interview B2B tech storytelling — depth in crafting narratives that engage tech audiences — Coursera Media relations strategies — understanding how to pitch stories to journalists — LinkedIn Learning Content creation techniques — practical skills in writing and editing — Udemy Generative AI tools — knowledge of how to leverage technology for content development — freeCodeCamp Crisis communication — preparing for potential challenges in PR — MindTools Round 3: Behavioral Interview Behavioral questions — using the STAR method to articulate past experiences — GeeksForGeeks Team collaboration scenarios — demonstrating your ability to work effectively in teams — Khan Academy Technical deep-dive on PR tools — showcasing your familiarity with industry-standard software — Coursera Timeline & Expectations The application to offer timeline typically spans 1-2 weeks , allowing for thorough evaluation and communication. Prepare thoroughly for each round, focusing on both technical skills and cultural fit. Expected Interview Questions for Senior Account Executive - Enterprise Technology at Burson These questions are based on the role's actual tech stack and responsibilities. Technical Questions How do you approach B2B tech storytelling for a new client? What media relations strategies have you successfully implemented in the past? Can you describe your experience with generative AI tools in content creation? How do you measure the success of a PR campaign? What challenges have you faced in media relations, and how did you overcome them? Describe a time when you had to manage a crisis for a client. Behavioral Questions Tell me about a time you worked on a team project and faced a challenge. How do you handle tight deadlines in a PR campaign? Describe a situation where you had to persuade a client to change their strategy. What motivates you to excel in the field of public relations? Role-Specific Questions What do you believe is the most important aspect of B2B tech PR? How would you tailor a press release for a tech startup versus an established company? What role does data analytics play in your PR strategies? Structure your answers using the STAR method to clearly articulate your experiences and thought processes. Resume Tailoring & ATS Keywords for Senior Account Executive - Enterprise Technology Optimizing your resume for ATS is crucial for standing out in the application process. ATS Keywords to Include Senior Account Executive B2B tech storytelling Media relations Content creation Generative AI tools Public relations Communications Client management Campaign performance Cross-functional collaboration Crisis communication Strategic recommendations Resume Tips for This Role Highlight your experience in B2B tech storytelling to align with the role's focus. Emphasize any internships or projects related to public relations or communications. Include a portfolio link showcasing relevant writing samples or campaigns. Optimize your resume for ATS by using keywords from the job description. Avoid including unrelated work experience that does not demonstrate relevant skills. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers. Do not include unrelated work experience that does not demonstrate relevant skills for this role. About Burson Founded in 1953 , Burson has grown into a global leader in public relations, with its headquarters in New York City and operations in over 60 countries . The company employs a diverse workforce, reflecting its commitment to understanding various markets and cultures. Burson specializes in innovative PR strategies across sectors such as technology, healthcare, and corporate communications. Its core offerings include media relations, content creation, and B2B tech storytelling, utilizing cutting-edge tools like generative AI to enhance client engagement. The company has received multiple accolades for its workplace culture, including a 4.2 rating on Glassdoor , which underscores its focus on employee satisfaction and engagement. Burson also offers mentorship and training programs designed to equip freshers with the skills necessary for success in the evolving PR landscape. Recently, Burson has expanded its service offerings to include AI-driven communication strategies, reflecting the industry's shift towards digital transformation. This strategic pivot positions the company as a forward-thinking leader in public relations. Burson serves as a robust career launchpad for freshers in public relations, providing comprehensive training and mentorship. The company’s focus on innovation and employee development ensures that new hires are well-prepared to navigate the complexities of the PR industry. Why Join Burson as Senior Account Executive - Enterprise Technology? Joining Burson as a Senior Account Executive - Enterprise Technology offers unparalleled opportunities to enhance your skills in a rapidly evolving field. You will work with industry leaders and cutting-edge technologies, making a significant contribution to impactful projects. Hands-on Experience — Gain practical knowledge using generative AI tools to elevate your storytelling capabilities in the tech sector. High-Profile Accounts — Collaborate on major B2B tech accounts, providing exposure to leading companies and innovative projects. Career Advancement — After 1-2 years, transition into roles such as Account Manager or Strategic Consultant, broadening your career path. Collaborative Culture — Experience a work environment that emphasizes teamwork and creativity, essential for personal and professional growth. Hybrid Work Model — Enjoy a balanced lifestyle that allows you to effectively manage work and personal commitments. According to NexisGrow.com, Burson's commitment to employee development and innovative strategies makes it an ideal place for aspiring professionals in public relations. Frequently Asked Questions Interview · Role · Salary · Growth ? Who can apply for Senior Account Executive - Enterprise Technology at Burson? Eligibility Tap to expand + Answer Candidates with Bachelor’s degree in PR, Communications, Journalism, or a related discipline and 2+ years experience are eligible. Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role? Skills Tap to expand + Answer Key skills: B2B tech storytelling, media relations, content creation, generative AI tools. Strong fundamentals and practical project experience matter most. ? What is the salary for this position? Salary Tap to expand + Answer Compensation: ₹6.0 – ₹9.5 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at Burson? Interview Tap to expand + Answer Typically: Resume shortlisting → Online test → Technical interview(s) → HR round. ? Is this role remote, hybrid, or onsite? Work Mode Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role? Growth Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply? Application Tap to expand + Answer Apply via the official link in How to Apply section. Highlight: B2B tech storytelling, media relations, content creation, generative AI tools. ? Is there a probation period? Probation Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Senior Account Executive - Enterprise Technology interview? Preparation Tap to expand + Answer (1) Core concepts of B2B tech storytelling, media relations, content creation, generative AI tools, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) Burson research, (5) Clear communication. ? What is the work culture like at Burson? Culture Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. 🔗 Explore More on NexisGrow More jobs in Gurugram Browse all Non-Tech jobs Latest Fresher jobs More jobs at Burson Work From Home jobs Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com