Public Relations Intern at Burson
Burson · Bengaluru, Karnataka
- Salary: ₹15,000 – ₹25,000 / per annum
- Experience: 0-2 years
📋 Job Details at a Glance 📍 Location Bengaluru, Karnataka 🏢 Company Burson 👥 Experience 0-2 years 🎓 Qualification Any Graduate 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹15K – ₹25K/month 🏢 Industry Non-Tech 🛠 Key Skills Media Monitoring Research Copywriting Communication Multi-tasking Creative Branding Public Relations Intern at Burson — Full Details & How to Apply Kickstart your career with Burson as a Public Relations Intern in Bengaluru . This role offers a unique opportunity to dive into the world of media and communications, where you will play a pivotal part in shaping brand narratives and managing public perception. With the increasing demand for skilled professionals in the PR sector, this is your chance to gain invaluable experience in a fast-paced environment. In today's fast-paced media landscape, the role of a Public Relations Intern is crucial for shaping brand narratives and managing public perception. As companies navigate digital transformation, the demand for adept PR professionals is surging. The ability to craft compelling stories and engage with diverse audiences is more relevant than ever, making this position not just a job, but a stepping stone into a thriving career in communications. Burson stands out as a leading global communications agency, renowned for its innovative approach to public relations and brand management. The collaborative environment at Burson fosters creativity and strategic thinking, making it an ideal place for aspiring PR professionals to thrive. With a commitment to excellence and a focus on results, Burson provides the resources and mentorship necessary for interns to develop their skills and make a meaningful impact. This opportunity is perfect for freshers and candidates with up to 2 years of experience looking to gain hands-on experience in PR. Eligible candidates include any graduates from 2023, 2024, 2025, and 2026 batches. If you have a passion for media monitoring, research, and creative branding, you are encouraged to apply online and take the first step towards a rewarding career in public relations. As a Public Relations Intern , you will gain essential skills such as process coordination , client relationship management , and reporting and communication workflows . These competencies are vital for anyone looking to excel in the PR industry, allowing you to contribute effectively to enhancing Burson's client visibility and reputation through impactful media strategies and communication plans. NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting, ensuring you have access to the most accurate and relevant information as you embark on your journey in the world of public relations. Job Role & Responsibilities The role of a Public Relations Intern at Burson is pivotal in shaping and enhancing brand visibility through strategic communication efforts. As part of a dynamic team, you will assist in executing PR campaigns that resonate with client objectives and public sentiment. Assist in developing and executing PR campaigns that align with client objectives, enhancing brand visibility and reputation. Utilize media monitoring tools to track brand mentions and analyze public sentiment, providing actionable insights to the team. Collaborate with cross-functional teams , including marketing and client services, to ensure cohesive messaging across all platforms. Measure and report on the effectiveness of PR initiatives through metrics such as media reach and engagement rates. Embrace learning opportunities by taking ownership of specific projects, allowing for personal and professional growth. Draft press releases , media advisories, and other communication materials, ensuring clarity and alignment with brand voice. Proactively identify and solve problems related to media outreach and client communication, showcasing innovative thinking. Support the team in organizing media events and press conferences, ensuring smooth execution and effective communication. Conduct research on industry trends and competitor activities to inform PR strategies and enhance campaign effectiveness. This role fosters an ownership culture where you will have the opportunity to make a tangible impact on client success and brand reputation, setting the stage for your future career in public relations. Required Skills & Technical Competencies We are seeking a skill profile that combines both technical and soft skills essential for effective public relations. The ideal candidate will possess a blend of creativity, analytical thinking, and strong communication abilities to thrive in a fast-paced environment. Technical Skills Media Monitoring — essential for tracking brand mentions and understanding public perception, directly impacting PR strategies. Research — critical for gathering insights on industry trends and competitor activities, enabling informed decision-making. Copywriting — expected at an intermediate level to create compelling narratives that resonate with target audiences. PR Tools (Cision, Meltwater) — familiarity with these tools enhances the ability to effectively monitor and report on media coverage. Data Analysis — ability to analyze metrics such as media reach and engagement rates to measure PR effectiveness. Soft Skills & Professional Competencies Strong Communication Skills — both written and verbal, vital for articulating ideas clearly and collaborating with diverse teams. Multi-tasking — ability to manage multiple projects simultaneously while maintaining attention to detail. Creative Branding — innovative thinking to develop unique PR strategies that enhance brand visibility. Problem-solving — proactive approach to identifying and addressing challenges in media outreach and client communication. Good to Have (Bonus) Social Media Management — experience in managing social media platforms to enhance brand engagement. Graphic Design Tools — familiarity with tools like Canva or Adobe Creative Suite for creating visual content. Event Planning — experience in organizing media events or press conferences. To effectively showcase these skills in your resume or during an interview, highlight relevant projects, internships, or coursework that demonstrate your capabilities in public relations and communication. Eligibility Criteria This role is designed for enthusiastic individuals eager to kickstart their career in public relations. Ideal candidates will have a strong academic background and a passion for communication. Candidates must hold a degree in any field, with a preference for communications, journalism , or related disciplines. Eligible batches include 2023, 2024, 2025, and 2026 graduates, targeting fresh graduates eager to enter the PR industry. This role is open to both freshers and candidates with up to 2 years of experience , allowing for diverse applicant backgrounds. A minimum CGPA of 6.0 is preferred, indicating a solid academic foundation. Candidates with relevant internships, portfolios, or projects showcasing their skills in PR or communications will have a competitive edge. Documentation & Portfolio Requirements Prepare a well-structured resume highlighting your academic achievements and relevant experiences. Include any portfolios or projects that showcase your skills in public relations, along with certifications if applicable. Pro Tip: Tailor your application to highlight specific experiences related to public relations, such as internships or projects, to improve your success rate in securing an interview. Salary & Benefits 💰 Compensation ₹15K – ₹25K/month The salary for the Public Relations Intern role at Burson ranges from ₹15K – ₹25K/month , reflecting the company's commitment to offering a competitive entry-level compensation in the PR industry. This role is designed to attract talented individuals who are eager to learn and grow within a dynamic environment. What Your CTC Could Include Health Insurance — comprehensive coverage for employee and family worth ₹5 lakh annually Learning and Development Opportunities — access to training sessions, workshops, and mentorship programs Flexible Working Hours — promoting a healthy work-life balance Transport Allowance — financial support for commuting expenses Meal Vouchers — enhancing daily sustenance and job satisfaction Performance Bonuses — potential additional earnings based on individual and company performance Additional Perks & Benefits Annual Learning Budget — up to ₹25,000 per year for certifications, courses, and conferences Networking Opportunities — access to industry events and seminars Wellness Programs — initiatives aimed at promoting mental and physical health Employee Recognition Programs — celebrating achievements and contributions Internal Mobility Opportunities — pathways for career advancement within Burson Career Progression & Salary Growth At Burson , the appraisal cycles are typically conducted annually, with raise percentages averaging around 10-15% based on performance evaluations. The company emphasizes rapid career advancement and has a clear promotion timeline, allowing interns to transition into full-time roles based on their contributions and growth. NexisGrow.com tip: When negotiating your salary, consider discussing your unique skills and any relevant projects that showcase your potential value to Burson . Selection Process The hiring philosophy at Burson focuses on identifying candidates who not only possess the necessary skills but also align with the company's values and culture. The selection process is designed to be thorough yet fair, ensuring that the best candidates are chosen for the Public Relations Intern role. 1 Round 1: Application Screening — Initial review of resumes focusing on relevant experience and skills. 2 Round 2: Virtual Interview — Conducted by the HR team to assess cultural fit and communication skills. 3 Round 3: Practical Assignment — Candidates may be tasked with drafting a press release or media plan to evaluate writing skills. 4 Final Round: Background Checks — Verification of references and background before an official offer is extended. What Each Round Tests Round 1 focuses on relevant experience and skills through a resume review. Round 2 assesses cultural fit and communication skills, along with situational questions. Round 3 evaluates writing skills through a practical assignment. Timeline & Expectations The entire selection process typically takes 2-4 weeks from application submission to offer decision. Candidates can expect timely communication from Burson regarding their application status and next steps. Interview Prep Tip: Familiarize yourself with Burson 's recent projects and campaigns to showcase your knowledge and enthusiasm during interviews. How to Apply for Public Relations Intern at Burson Apply Now — Burson Step 1: Click the Apply button or visit the official career link at Burson Careers . Step 2: Fill in your profile/resume, highlighting relevant coursework, internships, and skills that align with the PR role . Step 3: Expect a confirmation email detailing the next steps in the screening process, including potential interview timelines. Step 4: Applications are reviewed on a rolling basis, so early submission is encouraged to secure your chance. Step 5: Prepare for interviews by showcasing your passion for PR and any relevant projects or experiences that demonstrate your creativity and communication skills. Resume & Profile Tips for This Role Highlight Relevant Coursework — Include any classes related to public relations, communications, or marketing. Showcase Internships — Detail any previous internships or hands-on project experience in PR or related fields. Emphasize Soft Skills — Communication skills, teamwork, and problem-solving abilities are crucial for this role. Include Creative Projects — Mention any personal or academic projects that demonstrate your creativity in PR. Note that early application is beneficial as positions may fill quickly. Apply Now — Official Link NexisGrow.com does not charge any fees for job applications. Frequently Asked Questions Interview · Role · Salary · Growth ? What are the eligibility criteria for the Public Relations Intern role at Burson? Eligibility Tap to expand + Answer Candidates should hold any degree, preferably in communications or journalism, with eligibility for batches 2023 to 2026. Both freshers and those with up to 2 years of experience are welcome. ? What is the interview process for Public Relations Intern at Burson? Interview Tap to expand + Answer The interview process includes an application review, a virtual HR interview, and a practical assignment to assess writing skills, focusing on communication and creativity. ? What skills and tools will I need for this role? Skills Tap to expand + Answer Essential skills include media monitoring, research, and copywriting, with familiarity in PR tools like Cision or Meltwater being beneficial. ? What is the salary and compensation for this role? Salary Tap to expand + Answer The salary ranges from ₹15K to ₹25K/month, with opportunities for performance-based bonuses and growth in compensation over time. ? Is this role work from home, hybrid, or onsite? Work Mode Tap to expand + Answer This position is primarily onsite in Bengaluru, aligning with industry norms for PR roles to facilitate collaboration. ? What is the career growth path after joining Burson as a Public Relations Intern? Growth Tap to expand + Answer Interns can expect to transition into full-time roles within 6-12 months, with opportunities for advancement into PR executive positions within 2-3 years. ? How should I prepare for the Public Relations Intern interview at Burson? Preparation Tap to expand + Answer Focus on honing your media monitoring and copywriting skills, familiarize yourself with Burson's recent campaigns, and prepare to discuss your passion for PR. ? How do I apply and what documents are needed? Application Tap to expand + Answer Apply through the official career link, ensuring your resume highlights relevant experience and skills, along with a cover letter if possible. ? Is there a probation period and what does it involve? Probation Tap to expand + Answer Typically, there is a probation period of 3-6 months, during which performance will be evaluated to ensure a good fit within the team. ? What is the work culture like at Burson? Culture Tap to expand + Answer Burson promotes a collaborative and inclusive culture, focusing on continuous learning and team support, making it a great place for professional growth. Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com