📋 Job Details at a Glance 📍 Location Gurugram, Haryana 🏢 Company BT Group 👥 Experience 3-6 years 🎓 Qualification Any Graduate 📅 Eligible Batch 2023, 2024, 2025, 2026 📄 Job Type Full Time 💰 Salary ₹8L – ₹14L LPA 🏢 Industry Non-Tech 🛠 Key Skills Marketing Strategy Project Management Budget Planning Analytical Mindset Stakeholder Management Multi-Channel Campaign Optimization Marketing Specialist, Planning and Effectiveness at BT Group — Full Details & How to Apply BT Group is seeking a Marketing Specialist, Planning and Effectiveness in Gurugram, Haryana . This role offers a unique opportunity to shape marketing strategies in a leading global telecom company, where your insights can drive substantial business growth. The role of a Marketing Specialist, Planning and Effectiveness is crucial in today’s competitive landscape, especially within the non-tech sector. As businesses increasingly rely on data-driven marketing strategies, professionals equipped with skills in marketing strategy , project management , and budget planning are in high demand. The telecom industry is evolving rapidly, and effective marketing strategies can significantly influence customer engagement and retention, making this position not just relevant but essential for career advancement. BT Group stands out as a premier employer, fostering an environment that encourages innovation and collaboration. With a commitment to employee development, BT Group provides a platform for marketing professionals to thrive. The company’s focus on multi-channel campaign optimization and stakeholder management ensures that employees are at the forefront of industry trends, making this role an excellent fit for those looking to make a meaningful impact. This opportunity is ideal for both freshers and candidates with up to 6 years of experience . If you hold a degree as an Any Graduate and belong to the 2023, 2024, 2025, or 2026 batches, you are encouraged to apply. The BT Group recruitment process is designed to attract diverse talent, making it a great chance for individuals eager to develop their careers in marketing. In this role, you will gain invaluable skills such as process coordination , client relationship management , and reporting and communication workflows . These competencies are not only essential for success at BT Group but also highly transferable across various sectors, enhancing your overall career trajectory. NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting, ensuring you have the most accurate and up-to-date information to apply online for the Marketing Specialist, Planning and Effectiveness position at BT Group . Job Role & Responsibilities The role of a Marketing Specialist, Planning and Effectiveness at BT Group is pivotal in shaping the marketing strategies that align with the company's overarching business objectives. This position focuses on optimizing campaign effectiveness and ensuring that brand messages resonate with target audiences. Develop and implement marketing strategies that align with BT Group's business objectives, ensuring effective communication of brand messages across all channels. Utilize project management tools like Asana or Trello to streamline campaign execution and track progress against key performance indicators. Collaborate with cross-functional teams , including sales and product development, to ensure cohesive messaging and maximize campaign impact. Analyze campaign performance metrics to provide actionable insights that enhance future marketing initiatives and optimize budget allocation. Take ownership of budget planning , ensuring resources are allocated efficiently to maximize return on investment for marketing activities. Prepare comprehensive reports on campaign performance , presenting findings to stakeholders to inform strategic decisions. Innovate marketing approaches by leveraging emerging trends and technologies to enhance customer engagement and brand loyalty. Monitor market trends and competitor activities to identify opportunities for BT Group to enhance its market position. This role embodies an ownership culture, where the Marketing Specialist is empowered to drive initiatives that directly impact the success of BT Group , fostering a collaborative environment that values innovative thinking and strategic execution. Required Skills & Technical Competencies The ideal candidate for the Marketing Specialist, Planning and Effectiveness role at BT Group should possess a robust skill profile that combines both technical and soft skills to effectively drive marketing initiatives and enhance brand positioning. Technical Skills Marketing Strategy Development — proficiency in creating effective marketing strategies that align with business goals. Project Management — experience with tools like Asana or Trello to manage timelines and deliverables efficiently. Budget Planning — expertise in allocating resources effectively to maximize ROI on marketing campaigns. Data Analysis — ability to interpret campaign performance metrics using tools like Google Analytics to derive actionable insights. Multi-Channel Campaign Optimization — experience in optimizing campaigns across various platforms to enhance reach and engagement. CRM Software — familiarity with customer relationship management tools to track customer interactions and improve engagement. Soft Skills & Professional Competencies Analytical Mindset — strong ability to analyze data and make informed decisions based on insights. Stakeholder Management — adept at navigating cross-departmental collaborations to ensure alignment on marketing objectives. Effective Communication — ability to convey ideas clearly and persuasively to various audiences. Time Management — skill in prioritizing tasks and managing multiple projects simultaneously. Good to Have (Bonus) Digital Marketing Certifications — certifications that demonstrate expertise in digital marketing strategies. Social Media Management Tools — experience with tools like Hootsuite or Buffer for campaign management. Content Creation Skills — ability to create compelling content that engages target audiences. To effectively showcase these skills in a resume or interview for the Marketing Specialist role at BT Group , candidates should highlight relevant experiences, specific projects, and measurable outcomes that demonstrate their proficiency in both technical and soft skills. Eligibility Criteria This role is designed for recent graduates and early-career professionals who are eager to make their mark in the marketing field at BT Group . Candidates should possess a mix of educational qualifications and relevant experience to thrive in this dynamic environment. Candidates must hold a degree in any discipline , with a preference for those with a background in marketing, business, or communications. Eligible batches include 2023, 2024, 2025, and 2026 graduates. Experience range of 3-6 years is preferred, allowing for a diverse range of applicants. While there is no strict CGPA requirement, a strong academic performance can enhance a candidate's profile. Relevant certifications in digital marketing or project management can significantly strengthen an application. Prior internship or hands-on project experience is a strong advantage. Documentation & Portfolio Requirements Candidates should prepare a resume that highlights relevant experiences, skills, and accomplishments. Including a portfolio showcasing any marketing projects or campaigns, as well as certifications, will enhance the application. Pro Tip: Tailor your resume to highlight specific achievements in marketing, and be prepared to discuss how your skills can contribute to the success of BT Group during the interview. Salary & Benefits 💰 Compensation ₹8L – ₹14L LPA The salary range for the Marketing Specialist, Planning and Effectiveness position at BT Group is ₹8L – ₹14L LPA , reflecting the competitive nature of the telecom industry and the value placed on marketing expertise. This compensation structure is designed to attract top talent while ensuring employee satisfaction and retention. What Your CTC Could Include Health Insurance — comprehensive coverage for employee and family worth ₹5 lakh annually Performance Bonus — annual bonuses based on individual and company performance Retirement Benefits — contributions to Provident Fund and pension schemes Flexible Working Hours — options to accommodate personal commitments and enhance work-life balance Learning and Development Programs — access to training, certifications, and mentorship opportunities Additional Perks & Benefits Meal Allowance — monthly stipends to support daily meal expenses Transportation Support — reimbursement for commuting costs Stock Options — opportunities to invest in BT Group shares Employee Wellness Programs — initiatives focused on mental and physical well-being Hybrid Work Options — flexibility to work from home or office as per preference Career Progression & Salary Growth At BT Group , career growth is supported through structured promotion timelines and regular performance appraisals. Employees can expect annual raises typically ranging from 10% to 15% , depending on performance and market conditions. The company emphasizes internal mobility, allowing employees to explore various roles within the organization. NexisGrow.com tip: When negotiating your salary, consider highlighting your unique marketing skills and any relevant experience that aligns with BT Group's strategic goals. Selection Process The hiring philosophy at BT Group focuses on finding candidates who not only possess the required skills but also fit well within the company culture. The selection process is designed to ensure a thorough evaluation of each candidate's potential and alignment with the company's values. 1 Round 1: Initial Screening — review of applications focusing on relevant experience and skills as per the job description. 2 Round 2: Competency-Based Interview — assessing marketing knowledge, analytical skills, and cultural fit within BT Group . 3 Round 3: Practical Task — a case study presentation to evaluate problem-solving abilities and marketing strategy formulation. 4 Final Stage: Offer Discussion — background checks to ensure qualifications and experience align with company standards. What Each Round Tests Round 1 focuses on your relevant experience and skills . Round 2 evaluates your marketing knowledge and cultural fit . Round 3 assesses your problem-solving abilities and strategic thinking . Timeline & Expectations The entire process typically spans 4-6 weeks from application submission to final offer. Candidates can expect timely communication regarding their application status and next steps. Interview Prep Tip: Familiarize yourself with BT Group's marketing strategies and be prepared to discuss how your skills can contribute to their success. How to Apply for Marketing Specialist, Planning and Effectiveness at BT Group Apply Now — BT Group Create Your Profile — visit the application portal and set up your profile. Update Your Resume — highlight relevant marketing experiences, skills, and achievements that align with the job description. Fill in the Application Form — ensure all fields are completed accurately to avoid delays. Submit Your Application — double-check your details before hitting the submit button. Track Your Application — keep an eye on your email for updates and next steps. Resume & Profile Tips for This Role Highlight Relevant Experience — focus on your marketing roles and achievements. Showcase Analytical Skills — include examples of data-driven decision-making. Demonstrate Cultural Fit — reflect BT Group's values in your application. Tailor Your Application — customize your resume to match the job description closely. Note: Applications are reviewed on a rolling basis, so early submission is encouraged to enhance your chances. Apply Now — Official Link NexisGrow.com does not charge any fees for job applications. Frequently Asked Questions Interview · Role · Salary · Growth ? What are the eligibility criteria for the Marketing Specialist role at BT Group? Eligibility Tap to expand + Answer Candidates should have a degree in any discipline, with a focus on marketing or business. Eligible batches are 2023 to 2026, targeting both freshers and those with 3-6 years of experience. ? What is the interview process for the Marketing Specialist position at BT Group? Interview Tap to expand + Answer The interview process includes an initial screening, a competency-based interview, and a practical task to assess marketing skills and cultural fit. ? What skills and tools will I need for this role? Skills Tap to expand + Answer Key skills include marketing strategy development, project management, and analytical skills. Familiarity with tools like Google Analytics and CRM software is also beneficial. ? What is the salary and compensation for this role? Salary Tap to expand + Answer The salary range is ₹8L – ₹14L LPA, with potential for performance bonuses and growth based on individual contributions. ? Is this role work from home, hybrid, or onsite? Work Mode Tap to expand + Answer This role is based in Gurugram and may offer hybrid work options, aligning with industry trends for flexibility. ? What is the career growth path after joining BT Group as a Marketing Specialist? Growth Tap to expand + Answer Career growth includes structured promotion timelines and opportunities for internal mobility, with a roadmap for advancement within 6-12 months. ? How should I prepare for the Marketing Specialist interview at BT Group? Preparation Tap to expand + Answer Candidates should focus on understanding BT Group's marketing strategies, practicing analytical problem-solving, and preparing to discuss relevant experiences. ? How do I apply and what documents are needed? Application Tap to expand + Answer To apply, visit the official career link and submit your resume, highlighting relevant experiences and skills specific to the role. ? Is there a probation period and what does it involve? Probation Tap to expand + Answer Typically, there is a probation period of 3-6 months, during which performance will be evaluated to ensure alignment with company expectations. ? What is the work culture like at BT Group? Culture Tap to expand + Answer BT Group fosters a collaborative and inclusive work culture, emphasizing continuous learning, teamwork, and employee engagement. Ready to Apply? Don't Miss This Opportunity! Apply only via the official link. NexisGrow.com charges zero application fees. 👉 Apply Now — Official Link NexisGrow.com does not charge any application or registration fees. Beware of fraudulent offers. Naukri ki baat, NexisGrow ke saath • NexisGrow.com